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Conversion API

What’s considered ‘good’ when it comes to E-Commerce ad performance?

Firstly, you might simply be asking this because you want to know how your results compare to other E-Commerce brands.  To answer this I’d give you some hard data.  If your brand is tracking at greater than 1.78 ROAS on Facebook then you are doing better than most E-Commerce brands, based on a set of …

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3 Tips To Get Your eCommerce Ad Costs Down

⭐ GREAT CREATIVE:  If your ads stand out in the newsfeed, and are super relevant to your target audience, this leads to a great click-thru-rate (CTR). Meta then rewards you with cheaper CPMs (cost-per-impressions)! ⭐ BROADEN YOUR TARGETING:  Go for big 10% lookalikes stacked together or large, broad interest audiences. ⭐ BROADEN YOUR PLACEMENTS:  The …

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Copywriting tips

If you’re a small to medium business and have just dipped your toe into the online world of digital marketing, you’re probably wondering which channel gets you better ROI (Return on Investment): email marketing OR social media marketing?  The truth is, you should be investing in both. Building your email list and your social media following shouldn’t …

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Digital Marketing Hacks to Drive Traffic and Sales

If you’re a small to medium business and have just dipped your toe into the online world of digital marketing, you’re probably wondering which channel gets you better ROI (Return on Investment): email marketing OR social media marketing?  The truth is, you should be investing in both. Building your email list and your social media following shouldn’t …

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Have You Heard About Facebook/Apple’s Big News?

If you’re a small to medium business and have just dipped your toe into the online world of digital marketing, you’re probably wondering which channel gets you better ROI (Return on Investment): email marketing OR social media marketing?  The truth is, you should be investing in both. Building your email list and your social media following shouldn’t …

Have You Heard About Facebook/Apple’s Big News? Read More »