AI Overviews: Google’s New Search Feature is Live
Google search is about to look very different. At its recent developer conference, Google announced the rollout of AI Overviews for U.S. users, marking a
Learning
Thought leadership when you know, you know.
Navigating Privacy Updates: Google Consent Mode, Facebook Conversion API, and Enhanced Conversion Tracking
In today’s digital landscape, privacy concerns are at the forefront of users’ minds, prompting major players like Google and Facebook to roll out significant updates
Understanding Email Spams
When it comes to email deliverability, there are factors we need to consider that can influence whether your emails end up in the recipient’s spam
Have You Claimed Your Threads Handle Yet?
Threads & Your Business Meta released Threads on the Google Play and App Store on July 5 and reported 30 million sign ups within the
The Impact of iOS 17 on Advertisers and the Need for 3rd Party Tracking Platforms
Apple recently announced iOS 17, a significant update introducing enhanced security measures and greater user anonymity. While this is undoubtedly a positive step for user
Navigating the New Cosmetic Surgery Advertising Guidelines: Ensuring Compliance in the Digital Marketing Era
If you are a plastic surgeon or the owner of an aesthetic practice in Australia, it is crucial to stay informed about the new guidelines
Success is in the Preparation
After the seemingly endless last two years of pandemic, lockdowns and restrictions galore, 2022 has gone by so quickly. Can you believe that Black Friday
Increase your eCommerce store sales with these 4 changes!
1: Price Comparison & Reviews: ⭐76% of consumers search for better prices online first and read reviews before they make a purchase (online and instore).
What’s considered ‘good’ when it comes to E-Commerce ad performance?
Firstly, you might simply be asking this because you want to know how your results compare to other E-Commerce brands. To answer this I’d give
3 Tips To Get Your eCommerce Ad Costs Down
⭐ GREAT CREATIVE: If your ads stand out in the newsfeed, and are super relevant to your target audience, this leads to a great click-thru-rate
LTV (Lifetime Value) – Why It Is The Most Important Marketing Metric
LTV or your CLTV (Customer Lifetime Value) is the most important metric for any eCommerce business. The reason for this is that it gives a
The Surprising Reason You’re Not Winning The Meta Ad Auction
How Ad Auction Bidding Works It’s more nuanced than just having the highest bid. The winner of the ad auction is the ad with the
