⭐ GREAT CREATIVE:
If your ads stand out in the newsfeed, and are super relevant to your target audience, this leads to a great click-thru-rate (CTR). Meta then rewards you with cheaper CPMs (cost-per-impressions)!
⭐ BROADEN YOUR TARGETING:
Go for big 10% lookalikes stacked together or large, broad interest audiences.
⭐ BROADEN YOUR PLACEMENTS:
The more you restrict the algorithm, the higher your ad costs!
And remember – the path to the top is a wavy line. Stay focused on the bigger goal and don’t sweat the small stuff!
