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3 Tips To Get Your eCommerce Ad Costs Down

⭐ GREAT CREATIVE: 

If your ads stand out in the newsfeed, and are super relevant to your target audience, this leads to a great click-thru-rate (CTR). Meta then rewards you with cheaper CPMs (cost-per-impressions)!

⭐ BROADEN YOUR TARGETING: 

Go for big 10% lookalikes stacked together or large, broad interest audiences.

⭐ BROADEN YOUR PLACEMENTS: 

The more you restrict the algorithm, the higher your ad costs! 

And remember – the path to the top is a wavy line.  Stay focused on the bigger goal and don’t sweat the small stuff!

Source: https://webtopia.co/blog/ad-cost-tips