Google search is about to look very different. At its recent developer conference, Google announced the rollout of AI Overviews for U.S. users, marking a significant shift in how search results are presented. This new feature is part of Google’s Search Generative Experience (SGE) and represents the company’s latest efforts to integrate AI more deeply […]
AI Overviews: Google’s New Search Feature is Live Read More »
In today’s digital landscape, privacy concerns are at the forefront of users’ minds, prompting major players like Google and Facebook to roll out significant updates to address these issues. As marketers, it’s crucial to delve into the details of these updates to understand their implications fully and take appropriate actions. Google’s Response: Consent Mode and
Email Strategies that work for Black Friday!
Email Strategies that work for Black Friday! Read More »
Under 4 weeks to go until Black Friday. All the planning and prep over the year is coming down to this moment and so we just have to ask, are you ready? Are you excited? Are you anticipating record sales days? We feel as though hype is infectious and if we’re hyped, anticipating and planning
We’re officially in the home stretch! Read More »
People often blockout ads using Ad blockers whereas influencer content is hardly blocked out. The personal aspect an influencer lends to a brand is important in forming bonds with potential customers. Influencer content is generally cost effective and works wonders in boosting up the levels of trust people have in your products. It is important
Why you need to use Influencer Marketing? Read More »
What’s the best way to get people to buy your products? It’s social proof. The more ways you have to prove that your product/ service is amazing and will help the community, the more profitable you will be. But how do you go about gaining social proof? By asking, of course. To sweeten the deal,
Why Social Proof is So Important Read More »
If you’re a small to medium business and have just dipped your toe into the online world of digital marketing, you’re probably wondering which channel gets you better ROI (Return on Investment): email marketing OR social media marketing? The truth is, you should be investing in both. Building your email list and your social media following shouldn’t
If you’re a small to medium business and have just dipped your toe into the online world of digital marketing, you’re probably wondering which channel gets you better ROI (Return on Investment): email marketing OR social media marketing? The truth is, you should be investing in both. Building your email list and your social media following shouldn’t
Digital Marketing Hacks to Drive Traffic and Sales Read More »
If you’re a small to medium business and have just dipped your toe into the online world of digital marketing, you’re probably wondering which channel gets you better ROI (Return on Investment): email marketing OR social media marketing? The truth is, you should be investing in both. Building your email list and your social media following shouldn’t
Have You Heard About Facebook/Apple’s Big News? Read More »
Have you created one (or all!) of these lead magnets for your clients or even your own business in the recent past? A free PDF, Checklist, e-Book, Guide or Video to download. Have they helped you grow your list and given you the results you expected? Or have they fallen short? We’re here to let
Using a Quiz as a Lead Magnet Read More »
If you’re a small to medium business and have just dipped your toe into the online world of digital marketing, you’re probably wondering which channel gets you better ROI (Return on Investment): email marketing OR social media marketing? The truth is, you should be investing in both. Building your email list and your social media following shouldn’t
How to Make Your Social Media and Email Marketing Work Together Read More »
Use headlines in your images Put the most important message on your graphics. It takes it from being just a pretty image to telling a bigger story. Make sure you do this on Instagram and Stories. Ask questions The best way to grab your readers’ attention is to hook them in with a question –
Take Your Facebook and Instagram Ads to the Next Level Read More »
