Author name: melloadmin

AI Overviews: Google’s New Search Feature is Live

Google search is about to look very different. At its recent developer conference, Google announced the rollout of AI Overviews for U.S. users, marking a significant shift in how search results are presented. This new feature is part of Google’s Search Generative Experience (SGE) and represents the company’s latest efforts to integrate AI more deeply […]

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Navigating Privacy Updates: Google Consent Mode, Facebook Conversion API, and Enhanced Conversion Tracking

In today’s digital landscape, privacy concerns are at the forefront of users’ minds, prompting major players like Google and Facebook to roll out significant updates to address these issues. As marketers, it’s crucial to delve into the details of these updates to understand their implications fully and take appropriate actions. Google’s Response: Consent Mode and

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Copywriting tips

If you’re a small to medium business and have just dipped your toe into the online world of digital marketing, you’re probably wondering which channel gets you better ROI (Return on Investment): email marketing OR social media marketing?  The truth is, you should be investing in both. Building your email list and your social media following shouldn’t

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Digital Marketing Hacks to Drive Traffic and Sales

If you’re a small to medium business and have just dipped your toe into the online world of digital marketing, you’re probably wondering which channel gets you better ROI (Return on Investment): email marketing OR social media marketing?  The truth is, you should be investing in both. Building your email list and your social media following shouldn’t

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Have You Heard About Facebook/Apple’s Big News?

If you’re a small to medium business and have just dipped your toe into the online world of digital marketing, you’re probably wondering which channel gets you better ROI (Return on Investment): email marketing OR social media marketing?  The truth is, you should be investing in both. Building your email list and your social media following shouldn’t

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How to Make Your Social Media and Email Marketing Work Together

If you’re a small to medium business and have just dipped your toe into the online world of digital marketing, you’re probably wondering which channel gets you better ROI (Return on Investment): email marketing OR social media marketing?  The truth is, you should be investing in both. Building your email list and your social media following shouldn’t

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