Google’s New Search Feature is Live
Category: Marketing Strategy
Understanding Email Spams
Strengthen your sender reputation and improve your deliverability
Have You Claimed Your Threads Handle Yet?
Threads & Your Business Meta released Threads on the Google Play and App Store on July 5 and reported 30 million sign ups within the first sixteen hours! And 100 million in the first 5 days! Threads, an Instagram app, is a microblogging platform released to (allegedly) compete directly with Twitter. As a companion app, a […]
The Impact of iOS 17 on Advertisers and the Need for 3rd Party Tracking Platforms
Apple recently announced iOS 17, a significant update introducing enhanced security measures and greater user anonymity. While this is undoubtedly a positive step for user privacy, it presents challenges for advertisers relying heavily on customer tracking to deliver personalised and targeted advertising content. In this article, we will explore the implications of iOS 17 on […]
Increase your eCommerce store sales with these 4 changes!
1: Price Comparison & Reviews: ⭐76% of consumers search for better prices online first and read reviews before they make a purchase (online and instore). Takeaways:Product reviews are more important now than ever so if you don’t have them featured, it’s time to start. Make sure you also have a post-purchase email flow set up […]
What’s considered ‘good’ when it comes to E-Commerce ad performance?
Firstly, you might simply be asking this because you want to know how your results compare to other E-Commerce brands. To answer this I’d give you some hard data. If your brand is tracking at greater than 1.78 ROAS on Facebook then you are doing better than most E-Commerce brands, based on a set of […]
3 Tips To Get Your eCommerce Ad Costs Down
⭐ GREAT CREATIVE: If your ads stand out in the newsfeed, and are super relevant to your target audience, this leads to a great click-thru-rate (CTR). Meta then rewards you with cheaper CPMs (cost-per-impressions)! ⭐ BROADEN YOUR TARGETING: Go for big 10% lookalikes stacked together or large, broad interest audiences. ⭐ BROADEN YOUR PLACEMENTS: The […]
LTV (Lifetime Value) – Why It Is The Most Important Marketing Metric
LTV or your CLTV (Customer Lifetime Value) is the most important metric for any eCommerce business. The reason for this is that it gives a good indication of a brand’s current and future health. Internally we always say that the repeat customer rate (which is of course a big part of the customer lifetime value) […]