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Marketing Strategy

What’s considered ‘good’ when it comes to E-Commerce ad performance?

Firstly, you might simply be asking this because you want to know how your results compare to other E-Commerce brands.  To answer this I’d give you some hard data.  If your brand is tracking at greater than 1.78 ROAS on Facebook then you are doing better than most E-Commerce brands, based on a set of …

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3 Tips To Get Your eCommerce Ad Costs Down

⭐ GREAT CREATIVE:  If your ads stand out in the newsfeed, and are super relevant to your target audience, this leads to a great click-thru-rate (CTR). Meta then rewards you with cheaper CPMs (cost-per-impressions)! ⭐ BROADEN YOUR TARGETING:  Go for big 10% lookalikes stacked together or large, broad interest audiences. ⭐ BROADEN YOUR PLACEMENTS:  The …

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LTV (Lifetime Value) – Why It Is The Most Important Marketing Metric

LTV or your CLTV (Customer Lifetime Value) is the most important metric for any eCommerce business. The reason for this is that it gives a good indication of a brand’s current and future health.  Internally we always say that the repeat customer rate (which is of course a big part of the customer lifetime value) …

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