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Zoe Gomez

What’s considered ‘good’ when it comes to E-Commerce ad performance?

Firstly, you might simply be asking this because you want to know how your results compare to other E-Commerce brands.  To answer this I’d give you some hard data.  If your brand is tracking at greater than 1.78 ROAS on Facebook then you are doing better than most E-Commerce brands, based on a set of …

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3 Tips To Get Your eCommerce Ad Costs Down

⭐ GREAT CREATIVE:  If your ads stand out in the newsfeed, and are super relevant to your target audience, this leads to a great click-thru-rate (CTR). Meta then rewards you with cheaper CPMs (cost-per-impressions)! ⭐ BROADEN YOUR TARGETING:  Go for big 10% lookalikes stacked together or large, broad interest audiences. ⭐ BROADEN YOUR PLACEMENTS:  The …

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LTV (Lifetime Value) – Why It Is The Most Important Marketing Metric

LTV or your CLTV (Customer Lifetime Value) is the most important metric for any eCommerce business. The reason for this is that it gives a good indication of a brand’s current and future health.  Internally we always say that the repeat customer rate (which is of course a big part of the customer lifetime value) …

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3 Solid Ways To Skyrocket E-Commerce Sales With Facebook & Ig Ads

Are you ready to start scaling your brand to 6 figures and beyond with Facebook & Instagram Ads? If you are, then you’re in luck because I’m about to disclose some heavy strategies to help you hit those big revenue numbers. Step 1: The Testing Phase Before scaling comes testing. For every 20-30 products you …

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BENEFITS OF COMBINED MARKETING

Combined marketing, also known as multi-channel or omnipresent marketing, can be described as blending a variety of communication channels into one unified strategy with the goal of gaining customers and increasing LTV.  What makes this approach so effective is that it allows brands and performance agencies alike to reach many different audiences simultaneously across multiple …

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4 Reasons for product videos in e-commerce

⭐️  Grow Confidence with Product Videos When customers are more confident in the products they’re shopping for and the brand they’re shopping from, their willingness to spend increases significantly. You can increase the confidence in your merchandise by adding product videos. Videos make the product feel real to the shopper. This boosts confidence in the …

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Amazon e-commerce sales are slowing down

Are consumers spending less money online?Because looking at Amazon’s Q1 report, there’s definitely a downtrend. What’s going on: The online giant recorded its slowest growth in two decades, with advertising revenue missing expectations by almost half a billion dollars.Amazon is the latest tech giant to see a decline in ad revenue, just days after Meta …

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What’s the Future of eCommerce in 2022?

There’s no sugar coating the fact that e-commerce has become very difficult these days. Shopify highlighted three key marketing trends and provided some advice on how to tackle them. ⭐️  RISING ACQUISITION COSTS NECESSITATE STRONGER MORE MEANINGFUL BRANDS Increased ad competition and data challenges for the algorithm mean it is no longer a case of …

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