Author name: zoe

Location is everything, especially in healthcare. If you want to be found by patients searching for a doctor or other service provider near them, the first thing they will do is put your location into Google. This will take them directly to your Google+ business page if it’s done right. But there are many websites […]

You probably already know about Facebook Ads’ 2021 conversion tracking updates, but did you actually implement all the key changes you should have made to your campaigns and ways of working since then? We revealed the 6 major changes she and her team made to be able to scale again their ad campaigns in a

The eCommerce world continues its rapid growth, as seen by the most recent Black Friday where a number of our clients hit goals that even we weren’t expecting to hit. As brands continue to grow and online gets stronger compared to regular brick-and-mortar retail stores, the question that many brand owners are asking themselves is

Fragmented account – too many ad-sets for the budget. As a rule of thumb you need enough budget per day to drive 2 sales at your target cost-per sale. For example: if you typically sell each product for $20 then you need at least $40 per day per ad-set. Not using UTMs for tracking. UTMs