Why choose us over an in-house team?

The eCommerce world continues its rapid growth, as seen by the most recent Black Friday where a number of our clients hit goals that even we weren’t expecting to hit. As brands continue to grow and online gets stronger compared to regular brick-and-mortar retail stores, the question that many brand owners are asking themselves is should they go with an external digital marketing agency, or hire an in-house team. 

The stats are there for everyone to see, with eCommerce sales predicted to rise to close to $1 trillion in 2022, an increase of around 21%. 

Online stores are not the next big thing. They’re the number one thing. They’ve become so tied into our daily lives that we hardly even notice it, but the reality is there for everyone to see. All you need to do is think back wistfully to simpler times when crowds of people would gather in front of malls, noses pressed up against the smudged glass, facing reddening, teeth grinding, and speech getting shorter by the minute as teenage shop assistants, store keys shaking in their sweaty grip, finally opened the doors and dove out of the way of the rampaging throng of humanity desperate to be the first at the sale. To get that pair of shoes. That plasma television. Or anything they could rip from another person’s hands. 

Nowadays, it’s a different sort of Wild West where we’ve traded driving for screen times, and fist fights for causing sites to go down. We can also get whatever we want, from all over the world, but with that much freedom of choice, it makes it even harder for “smaller” brands to stand out. 

And this is where Connected Culture comes in. 

We’re a dedicated team of experts in our fields of marketing whose mission it is to help brands achieve their goals throughout the year. We’re just like a normal in-house team, with a few differences that make us unique. 

Some brands actually opt to have their own teams of in-house professionals who do the work for them, while others use services like ours that offer a full-service experience, taking all the stress of marketing off the business owners. 

While we service many brands at once, it’s safe to say that we treat each brand as our own, and are just as passionate about making it a success as the owners are. 

Below, we’ve compiled a few points, you could call them pros and cons, to help you decide between having a professional agency with loads of industry experience would work better for you than having an in-house team.