Location is everything, especially in healthcare. If you want to be found by patients searching for a doctor or other service provider near them, the first thing they will do is put your location into Google. This will take them directly to your Google+ business page if it’s done right.
But there are many websites that offer competing services in your area, so how do you make sure potential patients find you and not them? That’s where local SEO comes in.
Local SEO is a marketing technique that allows your clinic to come up in organic search results for specific keywords when people are looking for medical services in your area. It is used by all types of healthcare providers, from doctors to dentists, ophthalmologists, chiropractors, and more.
Local SEO helps you rank higher when someone searches for the service you offer in your area. For example, if someone is searching for “medspa Mosman,” and your medspa business is located in Mosman, you would want to make sure your website pops up in the search results.
Most people use Google, Yahoo, and other search engines but to get better results we believe it’s important that your business shows up on other platforms like LinkedIn and Yelp.
One of the most important aspects of local SEO is claimed Google My Business (GMB) pages. Claiming and optimizing your GMB page is one of the most effective ways to improve your local SEO.
So what is Google My Business? GMB is a free tool from Google that allows businesses to create a business listing on Google Maps and Google search. It also allows businesses to manage their online presence with features like posting updates, adding photos and videos, and responding to reviews.
GMB is important for local SEO because it is one of the most authoritative and trusted sources of information about businesses. When a potential future client searches Google for a certain business, the GMB listing often pops up first in the search results.
It is, therefore, crucial to making sure your GMB page is claimed, optimised, and updated regularly.
With our local SEO knowledge, we can help you stand out from the competition and gain more patients with a top-ranking Google My Business page.
We can help you claim your GMB page and optimise it for local SEO, including:
Optimising your business name, address, phone number (NAP) keywords in NAP is one of the most important ranking factors for local SEO
Adding photos and videos
Posting updates regularly
Responding to reviews
If you’re interested in increasing your clinic’s visibility online and gaining more patients, please contact us for a free consultation.
We are more than happy to help you get started on your journey with local SEO and GMB.