Business + TikTok

TikTok is the platform that business owners want to crack the most.
If you’re one of them, and you haven’t yet jumped on the TikTok bandwagon, this infographic shared by Social Media Today can help you get a head start.
In 2024, TikTok is predicted to reach 39.3% of US internet users. And at the moment, 689M people use the app every day.
How are businesses using TikTok?
Hashtag challenge: This is a unique TikTok format and it’s useful to reach new audiences. The goal is to go viral by creating a challenge and incentivizing users to participate. An example is the #GuacDance launched by Chiptole.
UGC reigns supreme: TikTok users don’t like “ads that feel like ads”. Focus on interacting with users rather than selling.
You can find more examples on the infographic. And here are some key tips to make the most out of TikTok:
Speed is everything: On TikTok, trends arise and fade at the speed of light. And if you want to surf the wave, you must react quickly when you see a new one.
Use trending songs in your videos: The music you choose in your video can impact its popularity.
Be authentic: TikTok is mostly used by young users, who can smell “try-hard” salesmen from far away.
Use targeted hashtags: Don’t choose generic hashtags or you’ll get lost in the weeds. Use the search function to uncover the hashtags used the most by your audience.
Encourage duets: These allow you to create videos using existing content. You should stimulate users to create duets using your content, to gain popularity and generate even more UGC.