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Author name: georgia

The Impact of iOS 17 on Advertisers and the Need for 3rd Party Tracking Platforms

Apple recently announced iOS 17, a significant update introducing enhanced security measures and greater user anonymity. While this is undoubtedly a positive step for user privacy, it presents challenges for advertisers relying heavily on customer tracking to deliver personalised and targeted advertising content. In this article, we will explore the implications of iOS 17 on

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Navigating the New Cosmetic Surgery Advertising Guidelines: Ensuring Compliance in the Digital Marketing Era

If you are a plastic surgeon or the owner of an aesthetic practice in Australia, it is crucial to stay informed about the new guidelines and restrictions proposed by the government that came into effect at the start of July 2023.  These new Australian Health Practitioner Regulation Agency (AHPRA) guidelines have significant implications for your

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