SOCIAL MEDIA ADVERTISING
Urban Sales
Urban Sales is an online store for Kiwis who love stylish, multifunctional furniture and creative home design. They are passionate about big ideas for small spaces (and big spaces too). They offer a wide range of stylish and versatile pieces, designed with urbanites in mind. They believe good design should always be practical, fun and affordable.
21.45%
Higher Revenue
31.64%
More Transactions
36.71%
Higher Traffic
19.42
+3.4% Higher than Previous Period
+$1.5M
Revenue Generated in Google
21.45%
Higher Revenue
31.64%
More Transactions
36.71%
Higher Traffic
19.42
+3.4% Higher than Previous Period
+$1.5M
Revenue Generated in Google
+$1M
Revenue Generated in Facebook
“Before working with Connected Culture, we were heavily focused on Google Ads and understood how to leverage marketing on that platform, however we really lacked the knowledge and creative capability that is essential for social. We knew we needed to ramp up our brand awareness game and Connected Culture were the right team to help us to do so. Since joining forces our campaigns are punchy and attractive, our social following is growing daily and we are seeing a steady increase to our revenue attributed to email and social campaigns. Both our businesses strive on a similar ethos and I absolutely love working with the team of strong-minded and strong-willed women!”
KUFFY F, URBAN SALES
THE CHALLENGES
Urban Sales is presently the sole distributor of IKEA furniture throughout New Zealand, serving as a primary source of revenue since its establishment three years ago. However, the renowned furniture giant, IKEA, revealed their expansion plans into this country in 2021, thereby presenting a substantial threat to Urban Sales’ existing business model.
In response to this challenge, Connected Culture and Urban Sales commenced a collaborative effort to devise and execute a comprehensive marketing strategy. This strategic approach aimed to reduce the company’s reliance on IKEA products, while simultaneously ensuring the sustained growth of the business.
THE SOLUTIONS
Connected Culture and Urban Sales have successfully implemented an omnichannel marketing strategy across various media channels to sustain revenue, optimise the online store’s performance, and initiate the transition of revenue towards non-IKEA products.
We have provided continuous support to the client at a business development level, enabling them to identify the most effective approach for each channel and narrow down their target audience. This strategic approach has resulted in increased conversions, boosting the client’s overall performance.
To streamline advertising efforts, we consolidated the Google and Meta ad accounts, concentrating the ad spend on high-performing campaigns. This consolidation has prevented budget fragmentation and led to improved efficiency in the ad accounts. Remarkably, Google achieved a consistent Return on Advertising Spend (ROAS) of 19, while Meta achieved a ROAS of 29.
Throughout the year, the revenue has demonstrated stability and consistent growth, with an impressive total of over $2.5 million generated exclusively through Google Ads and Meta advertising campaigns. This remarkable outcome showcases the effectiveness of our collaborative efforts and the client’s commitment to achieving outstanding results.
