Digital Strategy
sōlo the staple
sōlo the staple was born out of the need for a sleek and practical solution to work out wear for everyday women. The main product of the brand is active bodysuits yet the brand also offers a wide range of complementary activewear pieces. All clothing pieces are designed with pilates in mind. They are fashion-forward and high-performance allowing customers to focus on their workout and not on fixing their clothes.
450%
Increase in Sales
5
ROAS
+$100,000
Online Revenue
+$55,000
Email Revenue
100%
More Streamlined Marketing System
$382K
6 months Revenue From Email Marketing
+2.4K
New Leads in 6 Months
15-30
Consistent Monthly ROAS
518.9K
Impressions on Pinterest
$176K
Average Monthly Purchase Conversion Value
27.35
Black Friday ROAS
“I have had the pleasure of working with the team at Connected Culture over the past 3 months. Elzanne and her team have been incredible. If you are looking for a highly effective digital first agency who just get the job done, look no further than Connected Culture.”
Adam D, sōlo the staple
THE CHALLENGES
The primary objective of the partnership between Connected Culture and sōlo the staple was to solidify the brand’s position in the market, generate awareness within the niche market of bodysuits, and drive online sales.
To address these challenges, Connected Culture recognised the need for a multifaceted approach, combining innovative digital marketing strategies and an optimised e-commerce experience. By devising a comprehensive solution we sought to elevate sōlo the staple’s presence in the fitness apparel landscape while boosting its revenue potential.
THE SOLUTIONS
To achieve the goals of sōlo the staple, Connected Culture employed various effective strategies leveraging cutting-edge technologies and data-driven insights. We implemented email marketing automations and seasonal email campaigns using Klaviyo and deployed a Meta ads strategy across Facebook and Instagram.
sōlo the staple achieved a consistent Return on Ad Spend (ROAS) of 5.0 on paid channels, indicating a significant return on investment. The Meta ad strategy alone led to a remarkable 450% increase in sales, generating over $100,000 in online revenue exclusive to the platform. The email marketing channel, supported by lead generation initiatives on Meta ads and website sign-up forms, resulted in over $55,000 in revenue.
