SEM MARKETING

Kitchen Warehouse

Kitchen Warehouse is a beloved Australian B2C cookware and kitchenware retailer with a large online presence and a network of 18 stores across Australia. 

We began working together in the lead up to the peak period and straight away we identified the potential within the Cookware & Kitchenware categories to scale spend in order to maximise our client’s revenue both online and in-store. We adopted a full funnel strategy across Google Shopping, Search, YouTube, Microsoft ads, Meta ads & Pinterest ads in order to build audiences in the lead up to the sale period and then target these audiences with specific offers across Black Friday and Christmas. 

As a result we achieved a year on year increase in sales of 21% and an increase in revenue of 16% in November – December 2022 compared to the record breaking results achieved in 2021.

+21%

Increase in Purchases

+16%

Increase in Revenue

+19%

Increase in Clicks

+43%

Increase in Store Visits

+208%

Increase in Video Click Throughs

+21%

Increase in Purchases

+16%

Increased in Revenue

+19%

Increase in Clicks

+43%

Increase in Store Visits

+208%

Increase in Video Click Throughs

"We partnered with Connected Culture to deliver a performance media strategy for our peak retail period - Christmas, Black Friday and Boxing Day. The results were great and we were delighted with the quality of thinking, campaign implementation and support that we received."

Simon L, Chief Customer Officer