Digital Strategy
Beauty By Australia
Beauty by australia are an online retailer of ethically sourced Australian made beauty and lifestyle products. Connected Culture launched this online beauty business from the start up phase with no previous marketing efforts tested. We introduced best practices for the overall customer journey, website design, brand development, email marketing and social media posting and advertising.
1781
CRM leads in 3 months via Facebook Ads
14x
Consistent Monthly Return on Ad Spend (ROAS)
9th Place
Ranking for Most Found Shopify Website in Australasia during April 2020 Launch
1000
Average Added Leads Per Month
$40K
Per Moth Made on One Unit
1781
CRM leads in 3 months via Facebook Ads
500units
Sold Per Month
14x
Consistent Monthly Return on Ad Spend (ROAS)
$40K
Per Moth Made on One Unit
9th Place
Ranking for Most Found Shopify Website in Australasia during April 2020 Launch
1000
Average Added Leads Per Month
“Elzanne and her team of amazing superstars at Connected Culture have, in a very short space of time, developed and executed the entire digital marketing strategy for our newly launched business.
To add to their credit, this was all done in amongst a tight budget and with limited resources (and during the COVID-19 crisis!). Since our engagement with Connected Culture, we have had week-on-week increases across all relevant metrics including leads, impressions, conversions and sales.
The Connected Culture team have gone above and beyond for us in developing a carefully designed digital marketing strategy suitable to our current business while taking into account future direction.”
SHAUN K, MANAGING PARTNER, BEAUTY BY AUSTRALIA
THE CHALLENGES
Beauty By Australia came to Connected Culture with no previous marketing activity which meant launching the brand’s online presence from scratch.
THE SOLUTIONS
We produced content and worked with the brand to create a brand story with a strong positioning statement that resonated with customers. Further to this, we implemented best practices across digital advertising platforms including Google Ads, Meta and Email Marketing.
Our team designed the entire website, logo and overall branding elements in less than 7 days which launched shortly after this.
