Medical Digital Marketing
AUSTRALASIAN SOCIETY OF AESTHETIC PLASTIC SURGEONS
Connected Culture designed and built a full content marketing and communications strategy both pre and post the Covid period. We supported the client and their members by providing high value content and support during Covid and the following years. Content included webinars, video creation, social media posting and community management, email marketing and social media advertising.
ASAPS has been one of the peak bodies for cosmetic surgery in Australia and New Zealand for 40 years. They represent over 300 comprehensively qualified Specialist Plastic Surgeons in the region. ASAPS are committed to making sure you receive the best advice, find an appropriately qualified Specialist Plastic Surgeon and experience world-class treatment before, during and after your surgery.
28K
Downloads of COVID Safe Injecting Guide
+17.6K
Monthly Web Visitors
+15.3K
Emails Sent in a Month
6K
Instagram Followers
8K
Facebook Engaged Users
28K
Downloads of COVID Safe Injecting Guide
+17.6K
Monthly Web Visitors
+15.3K
Emails Sent in a Month
6K
Instagram Followers
226K
Yearly Website Page Views
8K
Facebook Engaged Users
“I appreciate everything you do for ASAPS. Keep up the good work”
SUZANE A, ASAPS
THE CHALLENGES
Today’s cosmetic surgery market is complex and confusing with consumers overwhelmed by choice. They may be misinformed about a cosmetic surgeon’s skills and training, unaware of potential risks or lured by cheap deals. ASAPS needed a content marketing strategy to support members and educate and inform the general public.
THE SOLUTIONS
Connected Culture created and implemented a full content marketing strategy across the website, all social channels, including creation of a new Facebook group and the email marketing channels. We implemented the #knowthedifference campaign to educate on the difference between FRACS qualified plastic surgeons and other practitioners. The team created a range of eBooks or ASAPS Guides including the Covid Safe Injecting Guide which received over 28,000 downloads.
In our support of the content marketing, we also manage crisis communications handling social media, social advertising and website content during Covid and media coverage as it occurs.
