EMAIL & SMS MARKETING
THE HONEST LABEL
The Honest Label burst onto the scene in November of 2022 as a label of truth, transparency, and integrity, because shopping should be simple. This new Aussie brand has set out to supply premium bedding to the Australian market at a fair price.
What you see is what you get. Life’s too short for anything else. That’s why The Honest Label was created.
$46.2K
Revenue Attributed to Email Marketing During First 2 Months
+56%
Higher Revenue Since Launch
+410%
Higher AOV Since Launch
+16%
Higher Conversion Rate Since Launch
13.5K
Database Built in First 2 Months
$46.2K
Revenue Attributed to Email Marketing During First 2 Months
+56%
Higher Revenue Since Launch
+410%
Higher AOV Since Launch
+16%
Higher Conversion Rate Since Launch
13.5K
Database Built in First 2 Months
110,972
Website Sessions
"As a new business, Connected Culture was instrumental in executing a successful launch. Elzanne and her team are extremely dedicated, and the knowledge and expertise they brought to our business was invaluable. I'd definitely recommend Connected Culture for anyone wanting an invested agency partnership - they definitely walk the walk, not just talk the talk!"
Arabella C, The Honest Label
THE CHALLENGES
Launch The Honest Label brand into a saturated industry and make over $100K in revenue for the first month, despite the competitive market and challenging economic environment with rising inflation and declining demand trends.
THE SOLUTIONS
In order to achieve the revenue goal of the brand launch, Connected Culture and The Honest Label implemented an email and SMS marketing strategy to build a solid database of potential customers to be nurtured and converted into loyal returning customers and advocates of the brand.
The remarkably successful launch campaign was constituted by strategic sign-up forms connected to a welcome flow to lure in new potential clients, an abandoned cart flow to convert high-intent users, and post-purchase/reviews flow to build the brand reputation and increase the consumer return rate.
In addition, Connected Culture planned, designed, and implemented a series of weekly email and SMS campaigns to push the product range and promotional initiatives happening at the time, such as Black Friday and Boxing Day sales. The key to achieving great results across the campaigns was to segment the current database based on behaviour displayed by the users on the website and their engagement level with the different pieces of content they had been receiving.
Finally, as the first wave of products were experienced by the many new consumers, the brand was able to collect user-generated content and reviews, which were later used to support the subsequent content and solidify the reputation of the brand in terms of quality and level of service.
