GROWTH MARKETING
LUXO LIVING
Luxo Living is a contemporary furniture retailer based in NSW with a growing online presence across Australia. Luxo Living offer on-trend furniture at affordable prices. Since partnering with Connected Culture, Luxo Living have achieved amazing year on year online growth.
+43%
Increase in Revenue YoY
+40%
Increase in Transactions YoY
+6.5%
Increase in ROAS YoY
+39%
Increase in Traffic YoY
6%
Higher AOV YoY
+43%
Increase in Revenue YoY
+40%
Increase in Transactions YoY
+6.5%
Increase in ROAS YoY
+39%
Increase in Traffic YoY
6%
Higher AOV YoY
11.5%
Email Revenue
“November was very good for us. We were up on last year even with all the lockdowns in 2021. We are doing something right and one of those things is that we found Connected Culture.”
WINSTON T, DIRECTOR, LUXO LIVING
THE CHALLENGES
Luxo Living have invested in unique and on-trend products and developed technical and supply chain services to provide a streamlined experience for customers. The only thing that was missing was a Growth Marketing partner to help them efficiently scale their online business.
THE SOLUTIONS
Connected Culture used a full-funnel strategy across multiple paid media channels to increase PPC revenue by 43% year on year, despite the challenging economic environment in 2022 to 2023.
Connected Culture used three main channels to generate relevant traffic at the top, middle and bottom of the marketing funnel, leveraging Google, Meta and Email Marketing. Google was crucial in all steps of the funnel, with Search and PMax campaigns mainly focusing on the bottom of the funnel when customers are more likely to purchase and Generic Search and Display campaigns covering the top and mid-funnel.
Meta had a considerable role in its success. Its campaigns focused on reaching new customers by supporting the funnel’s awareness and consideration steps. Connected Culture used Meta’s Dynamic Ads to reach people who had already visited the website, optimising this activity for conversions and increasing the CTR by using high quality creative in campaigns. Further to the creative, Connected Culture used ad copy to call out Luxo’s main USP of “flat rate shipping for Sydney, Melbourne & Brisbane”.
Email Marketing campaigns also had excellent performance during the period, being responsible for 11.5% of their generated revenue. Luxo Living adopted Klaviyo as their CRM platform with which Connected Culture is a partner.
