{"id":5442,"date":"2023-08-11T07:14:41","date_gmt":"2023-08-11T07:14:41","guid":{"rendered":"https:\/\/www.connectedculture.com.au\/?p=5442"},"modified":"2023-08-11T07:14:43","modified_gmt":"2023-08-11T07:14:43","slug":"understanding-email-spams","status":"publish","type":"post","link":"https:\/\/www.connectedculture.com.au\/understanding-email-spams\/","title":{"rendered":"Understanding Email Spams"},"content":{"rendered":"\n
When it comes to email deliverability, there are factors we need to consider that can influence whether your emails end up in the recipient’s spam folder. While inbox providers don’t explicitly disclose why emails are flagged as spam, there are common triggers such as.<\/p>\n\n\n\n
SPF, DKIM & DMARC further explanation:<\/strong> DKIM and SPF can be compared to a business license or a doctor’s medical degree displayed on the wall of an office \u2014 they help demonstrate legitimacy.<\/p>\n\n\n\n Meanwhile, DMARC tells mail servers what to do when DKIM or SPF fail, whether that is marking the failing emails as “spam,” delivering the emails anyway, or dropping the emails altogether.<\/p>\n\n\n\n Domains that have not set up SPF, DKIM, and DMARC correctly may find that their emails get quarantined as spam, or are not delivered to their recipients. They are also in danger of having spammers impersonate them.<\/p>\n\n\n\n By focusing on these factors, you can increase the likelihood that your emails will be delivered to the right place, providing value to your recipients while maintaining your credibility as a sender.<\/p>\n\n\n\n Klaviyo email goes to spam but not before<\/strong><\/p>\n\n\n\n This is due to some email providers flagging words involving money and similar topics, this could be an issue. However, if nothing has changed from past emails then this could be something that you would have to reach out to our D&C Team to figure out.<\/p>\n\n\n\n Klaviyo is responsible for sending your emails, but once these emails are in the hands of the Inbox Provider (i.e. Gmail or Yahoo), then the inbox provider will filter the messages according to their own rules. This is because Email Inbox providers all have a built-in system that scans incoming emails and automatically sorts them. This sorting process is powered by complex algorithms that are not made public, though there are two key things to consider as an email marketer:<\/p>\n\n\n\n Inbox Placement – the successful placement of your email in a recipient’s inbox<\/p>\n\n\n\n Spam Filtering – the placement of your email in a recipient’s Spam folder<\/p>\n\n\n\n Ultimately, inbox providers intentionally filter marketing emails. However, Inbox providers also adjust these filters based on the content of your email and your sender reputation. If you are concerned your emails might be getting placed in spam or junk, we highly recommend comparing your opens to these benchmarks: How to Monitor Email Deliverability Performance<\/p>\n\n\n\n To summarize, why emails end up in spam is entirely dependent on how inbox providers like Gmail and Yahoo track how recipients interact with emails from your domain. In addition to the resources linked above, you can also check out the guides below to strengthen your sender reputation and improve your deliverability performance going forward:<\/p>\n\n\n\n Lastly, Gmail filters emails based on user behavior, so if you drag\/move one of your email messages from the Spam\/Promotions folder into your Primary Inbox, then Gmail will filter future messages from you into their Primary Inbox tab.<\/p>\n\n\n\n\n
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