1: Price Comparison & Reviews: \u2b50
76% of consumers search for better prices online first and read reviews before they make a purchase (online and instore).<\/p>\n\n\n\n
Takeaways:
Product reviews are more important now than ever so if you don\u2019t have them featured, it\u2019s time to start. Make sure you also have a post-purchase email flow set up to collect reviews.<\/p>\n\n\n\n
The results also show shoppers want the best deal. Make sure you have a pop-up on your site offering a discount if they join your mailing list or offer a post-purchase voucher for their next shop!<\/p>\n\n\n\n
2: Personalisation Wins: \u2b50
67% of respondents want to receive personalised promotions or offers and 61% are more likely to make a purchase if they do (this is 70%+ for Gen Z and Millenials).<\/p>\n\n\n\n
Takeaways:
Make sure your advertising and email marketing uses personalisation. A great post-purchase email is showcasing a selection of your products that are similar to their purchase.<\/p>\n\n\n\n
Ads using broad targeting can achieve this through copy and creative that speaks exactly to your target audience.<\/p>\n\n\n\n
3: Payment and Delivery Flexibility: \u2b50
82% of consumers want options such as credit cards, a bank account, PayPal, Apple Pay or Buy Now Pay Later at the checkout. 72% want two day or less delivery with delivery times more than a week putting them off purchasing.<\/p>\n\n\n\n
Takeaways:
Easy win here – have a range of payment options and if you don\u2019t offer Buy Now Pay Later (or something similar), it\u2019s time to get it.<\/p>\n\n\n\n
On the shipping side, communicate your speedy delivery if you offer it or give a reason for a slower delivery (handmade, location etc). People love updates on their purchase so a couple of packing & tracking emails will go a long way!<\/p>\n\n\n\n
4: Be Mobile Friendly: \u2b50
50% of shoppers are now more likely to make retail purchases on their phones.<\/p>\n\n\n\n
Takeaway:
If your site doesn\u2019t offer a mobile experience as good (or better) than the desktop version, you\u2019re probably losing revenue. Invest in developing a made-for-mobile site asap. Start by looking at eComm stores doing it well and pick and choose the best features.<\/p>\n\n\n\n
Source: https:\/\/www.webtopia.co\/blog\/4changes-increaserevenue<\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
1: Price Comparison & Reviews: \u2b5076% of consumers search for better prices online first and read reviews before they make a purchase (online and instore). Takeaways:Product reviews are more important now than ever so if you don\u2019t have them featured, it\u2019s time to start. Make sure you also have a post-purchase email flow set up […]<\/p>\n","protected":false},"author":6,"featured_media":4331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[46],"tags":[23,15,16,27],"acf":[],"yoast_head":"\n