{"id":3335,"date":"2022-05-13T03:40:15","date_gmt":"2022-05-13T03:40:15","guid":{"rendered":"https:\/\/www.connectedculture.com.au\/?p=3335"},"modified":"2023-05-25T01:15:40","modified_gmt":"2023-05-25T01:15:40","slug":"4-reasons-for-product-videos-in-e-commerce","status":"publish","type":"post","link":"https:\/\/www.connectedculture.com.au\/4-reasons-for-product-videos-in-e-commerce\/","title":{"rendered":"4 Reasons for product videos in e-commerce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3335\" class=\"elementor elementor-3335\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3dd1e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3dd1e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60be2a0\" data-id=\"60be2a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6072420 elementor-widget elementor-widget-text-editor\" data-id=\"6072420\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>\u2b50\ufe0f\u00a0 Grow Confidence with Product Videos<\/strong><\/p><p><span style=\"font-weight: 400;\">When customers are more confident in the products they\u2019re shopping for and the brand they\u2019re shopping from, their willingness to spend increases significantly. You can increase the confidence in your merchandise by adding product videos. Videos make the product feel real to the shopper. This boosts confidence in the purchase they are about to make. High-quality product videos increase the overall trust in your brand.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Shoppers find that companies with rich, immersive video content can be more trusted because they back their products and value their customers enough to give them a better shopping experience. These customers are then more confident in their purchases and, overall, your brand. Confidence equals repeat shoppers and loyal shoppers.<\/span><\/p><p><strong>\u2b50\ufe0f\u00a0 Reduce Consumer Returns<\/strong><\/p><p><span style=\"font-weight: 400;\">Adding product videos to your listings provides customers a better understanding of the item versus just a carousel of photos. Customers tend to be less surprised when receiving a product after having seen a video. Videos show more than a photo can. Video allows shoppers to view the item from a variety of angles.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">They see how the clothes look when in motion, how the light interacts with the fabric and even how the texture plays a part in the fit. Shoppers gain a better impression of the item. Product videos help customers make a more accurate decision on whether or not it would work for them and helps them select the right size. Therefore, they\u2019re less likely to return because of how easy and transparent the process was.<\/span><\/p><p><strong>\u2b50\ufe0f\u00a0 Bridge the Brick and Mortar Gap<\/strong><\/p><p><span style=\"font-weight: 400;\">Being able to try on clothing is a luxury these days. Our busy lifestyles and the inconvenience of going out to an actual store all play a part. However, touch and feel is the big reason why brick and mortar retailers continue to exist. This is the main thing missing from online shopping.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">An excellent way to bridge this gap is by using high-quality product videos. Videos provide your customers a tangible alternative online. Up-close videos that rotate all angles of the product help the product feel real. And offering up multiple videos showcasing a variety of sizes and colours helps the consumer envision themselves in the item.<\/span><\/p><p><strong>\u2b50\ufe0f\u00a0 Increase Your Sales with Product Videos<\/strong><\/p><p><span style=\"font-weight: 400;\">Every business wants a ROI for their marketing efforts. Adding product videos to your overall marketing plan should be no different. Videos help increase sales in a variety of ways (basically every way). They expose your products to shoppers who weren\u2019t actively searching for them.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A shopper may not be looking for a certain clothing item, but the video showcasing the movement, colour and fit of the product elicits an action in them that they must add to cart. Video also increases your rank on Google search engines. By adding product videos to your website, you have doubled your chances of ranking high and increasing your reach. Therefore, you are adding more potential customers onto your website.<\/span><\/p><p><br \/><br \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u2b50\ufe0f&nbsp; Grow Confidence with Product Videos When customers are more confident in the products they\u2019re shopping for and the brand they\u2019re shopping from, their willingness to spend increases significantly. You can increase the confidence in your merchandise by adding product videos. Videos make the product feel real to the shopper. This boosts confidence in the [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":4311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Reasons for product videos in e-commerce - Connected Culture | Digital Advertising &amp; Performance Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.connectedculture.com.au\/4-reasons-for-product-videos-in-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Reasons for product videos in e-commerce - Connected Culture | Digital Advertising &amp; Performance Agency\" \/>\n<meta property=\"og:description\" content=\"\u2b50\ufe0f&nbsp; Grow Confidence with Product Videos When customers are more confident in the products they\u2019re shopping for and the brand they\u2019re shopping from, their willingness to spend increases significantly. 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