{"id":3241,"date":"2022-02-08T00:27:03","date_gmt":"2022-02-08T00:27:03","guid":{"rendered":"https:\/\/www.connectedculture.com.au\/?p=3241"},"modified":"2023-05-25T01:21:21","modified_gmt":"2023-05-25T01:21:21","slug":"the-media-buying-framework-to-scaling-your-ad-campaigns-post-ios-14-15","status":"publish","type":"post","link":"https:\/\/www.connectedculture.com.au\/the-media-buying-framework-to-scaling-your-ad-campaigns-post-ios-14-15\/","title":{"rendered":"The Media Buying Framework to Scaling Your Ad Campaigns Post iOS 14\/15"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3241\" class=\"elementor elementor-3241\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99f196a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99f196a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f70afc\" data-id=\"9f70afc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-048993f elementor-widget elementor-widget-text-editor\" data-id=\"048993f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>You probably already know about Facebook Ads&#8217; 2021 conversion tracking updates, but did you actually implement all the key changes you should have made to your campaigns and ways of working since then? We revealed the 6 major changes she and her team made to be able to scale again their ad campaigns in a post iOS14\/15 world.<br><br><span class=\"c-emoji c-emoji__medium c-emoji--inline\" data-qa=\"emoji\" data-sk=\"tooltip_parent\"><img decoding=\"async\" src=\"https:\/\/a.slack-edge.com\/production-standard-emoji-assets\/13.0\/apple-medium\/0031-fe0f-20e3@2x.png\" alt=\":one:\" aria-label=\"one emoji\" data-stringify-type=\"emoji\" data-stringify-emoji=\":one:\"><\/span>&nbsp;Don\u2019t compare pre and post iOS 14 results anymore: start looking at data post June 2021, not before, the online world has changed too much!<br><span class=\"c-emoji c-emoji__medium c-emoji--inline\" data-qa=\"emoji\" data-sk=\"tooltip_parent\"><img decoding=\"async\" src=\"https:\/\/a.slack-edge.com\/production-standard-emoji-assets\/13.0\/apple-medium\/0032-fe0f-20e3@2x.png\" alt=\":two:\" aria-label=\"two emoji\" data-stringify-type=\"emoji\" data-stringify-emoji=\":two:\"><\/span>&nbsp;Condense the campaign structure: since June 2021 audiences shrunk in size significantly, so keep it simple and don&#8217;t spread your audiences too thin.<br><span class=\"c-emoji c-emoji__medium c-emoji--inline\" data-qa=\"emoji\" data-sk=\"tooltip_parent\"><img decoding=\"async\" src=\"https:\/\/a.slack-edge.com\/production-standard-emoji-assets\/13.0\/apple-medium\/0033-fe0f-20e3@2x.png\" alt=\":three:\" aria-label=\"three emoji\" data-stringify-type=\"emoji\" data-stringify-emoji=\":three:\"><\/span>&nbsp;Focus on ABO: if Facebook&#8217;s algorithm has lost its touch for your campaigns as well, go back to testing ABO vs CBO to make sure you&#8217;re squeezing every dollar out of your most profitable ad sets.<br><span class=\"c-emoji c-emoji__medium c-emoji--inline\" data-qa=\"emoji\" data-sk=\"tooltip_parent\"><img decoding=\"async\" src=\"https:\/\/a.slack-edge.com\/production-standard-emoji-assets\/13.0\/apple-medium\/0034-fe0f-20e3@2x.png\" alt=\":four:\" aria-label=\"four emoji\" data-stringify-type=\"emoji\" data-stringify-emoji=\":four:\"><\/span>&nbsp;Test Android vs Apple: iOS users used to be the most profitable audience for many brands, but post iOS 14\/15 tracking changes have made it uncertain. You need to reassess and properly test this. You may be surprised by what you find out!<br><span class=\"c-emoji c-emoji__medium c-emoji--inline\" data-qa=\"emoji\" data-sk=\"tooltip_parent\"><img decoding=\"async\" src=\"https:\/\/a.slack-edge.com\/production-standard-emoji-assets\/13.0\/apple-medium\/0035-fe0f-20e3@2x.png\" alt=\":five:\" aria-label=\"five emoji\" data-stringify-type=\"emoji\" data-stringify-emoji=\":five:\"><\/span>&nbsp;Curate your top of the funnel creative: put in the effort to grab the attention of your prospects! Go back to your personas to create assets that truly speak to your ideal customers.<br><span class=\"c-emoji c-emoji__medium c-emoji--inline\" data-qa=\"emoji\" data-sk=\"tooltip_parent\"><img decoding=\"async\" src=\"https:\/\/a.slack-edge.com\/production-standard-emoji-assets\/13.0\/apple-medium\/0036-fe0f-20e3@2x.png\" alt=\":six:\" aria-label=\"six emoji\" data-stringify-type=\"emoji\" data-stringify-emoji=\":six:\"><\/span>&nbsp;Work together: omnichannel starts now! Use a clear UTM taxonomy, implement 1st party data tracking, and use Conversion Path Analysis reports to better understand your audience&#8217;s user journey and which channels are helping you drive sales.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>You probably already know about Facebook Ads&#8217; 2021 conversion tracking updates, but did you actually implement all the key changes you should have made to your campaigns and ways of working since then? We revealed the 6 major changes she and her team made to be able to scale again their ad campaigns in a [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":4323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Media Buying Framework to Scaling Your Ad Campaigns Post iOS 14\/15 - Connected Culture | Digital Advertising &amp; Performance Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.connectedculture.com.au\/the-media-buying-framework-to-scaling-your-ad-campaigns-post-ios-14-15\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Media Buying Framework to Scaling Your Ad Campaigns Post iOS 14\/15 - Connected Culture | Digital Advertising &amp; Performance Agency\" \/>\n<meta property=\"og:description\" content=\"You probably already know about Facebook Ads&#8217; 2021 conversion tracking updates, but did you actually implement all the key changes you should have made to your campaigns and ways of working since then? We revealed the 6 major changes she and her team made to be able to scale again their ad campaigns in a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.connectedculture.com.au\/the-media-buying-framework-to-scaling-your-ad-campaigns-post-ios-14-15\/\" \/>\n<meta property=\"og:site_name\" content=\"Connected Culture | Digital Advertising &amp; Performance Agency\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-08T00:27:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-25T01:21:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2022\/02\/william-hook-9e9PD9blAto-unsplash-2048x1365-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"zoe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"zoe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.connectedculture.com.au\/the-media-buying-framework-to-scaling-your-ad-campaigns-post-ios-14-15\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.connectedculture.com.au\/the-media-buying-framework-to-scaling-your-ad-campaigns-post-ios-14-15\/\"},\"author\":{\"name\":\"zoe\",\"@id\":\"https:\/\/www.connectedculture.com.au\/#\/schema\/person\/5b80198005d05da125f3404c44264362\"},\"headline\":\"The Media Buying Framework to Scaling Your Ad Campaigns Post iOS 14\/15\",\"datePublished\":\"2022-02-08T00:27:03+00:00\",\"dateModified\":\"2023-05-25T01:21:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.connectedculture.com.au\/the-media-buying-framework-to-scaling-your-ad-campaigns-post-ios-14-15\/\"},\"wordCount\":270,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.connectedculture.com.au\/#organization\"},\"articleSection\":[\"Work Culture\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.connectedculture.com.au\/the-media-buying-framework-to-scaling-your-ad-campaigns-post-ios-14-15\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.connectedculture.com.au\/the-media-buying-framework-to-scaling-your-ad-campaigns-post-ios-14-15\/\",\"url\":\"https:\/\/www.connectedculture.com.au\/the-media-buying-framework-to-scaling-your-ad-campaigns-post-ios-14-15\/\",\"name\":\"The Media Buying Framework to Scaling Your Ad Campaigns Post iOS 14\/15 - Connected Culture | Digital Advertising &amp; Performance Agency\",\"isPartOf\":{\"@id\":\"https:\/\/www.connectedculture.com.au\/#website\"},\"datePublished\":\"2022-02-08T00:27:03+00:00\",\"dateModified\":\"2023-05-25T01:21:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.connectedculture.com.au\/the-media-buying-framework-to-scaling-your-ad-campaigns-post-ios-14-15\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.connectedculture.com.au\/the-media-buying-framework-to-scaling-your-ad-campaigns-post-ios-14-15\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.connectedculture.com.au\/the-media-buying-framework-to-scaling-your-ad-campaigns-post-ios-14-15\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.connectedculture.com.au\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Media Buying Framework to Scaling Your Ad Campaigns Post iOS 14\/15\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.connectedculture.com.au\/#website\",\"url\":\"https:\/\/www.connectedculture.com.au\/\",\"name\":\"Connected Culture | Digital Advertising &amp; Performance Agency\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.connectedculture.com.au\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.connectedculture.com.au\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.connectedculture.com.au\/#organization\",\"name\":\"Connected Culture\",\"alternateName\":\"CC\",\"url\":\"https:\/\/www.connectedculture.com.au\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.connectedculture.com.au\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/05\/logo.png\",\"contentUrl\":\"https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/05\/logo.png\",\"width\":188,\"height\":33,\"caption\":\"Connected Culture\"},\"image\":{\"@id\":\"https:\/\/www.connectedculture.com.au\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/13678570\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.connectedculture.com.au\/#\/schema\/person\/5b80198005d05da125f3404c44264362\",\"name\":\"zoe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.connectedculture.com.au\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/37a67f760dc3962fd0f9b14c9a02b95e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/37a67f760dc3962fd0f9b14c9a02b95e?s=96&d=mm&r=g\",\"caption\":\"zoe\"},\"url\":\"https:\/\/www.connectedculture.com.au\/author\/zoe\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Media Buying Framework to Scaling Your Ad Campaigns Post iOS 14\/15 - Connected Culture | Digital Advertising &amp; Performance Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.connectedculture.com.au\/the-media-buying-framework-to-scaling-your-ad-campaigns-post-ios-14-15\/","og_locale":"en_US","og_type":"article","og_title":"The Media Buying Framework to Scaling Your Ad Campaigns Post iOS 14\/15 - Connected Culture | Digital Advertising &amp; Performance Agency","og_description":"You probably already know about Facebook Ads&#8217; 2021 conversion tracking updates, but did you actually implement all the key changes you should have made to your campaigns and ways of working since then? We revealed the 6 major changes she and her team made to be able to scale again their ad campaigns in a [&hellip;]","og_url":"https:\/\/www.connectedculture.com.au\/the-media-buying-framework-to-scaling-your-ad-campaigns-post-ios-14-15\/","og_site_name":"Connected Culture | Digital Advertising &amp; Performance Agency","article_published_time":"2022-02-08T00:27:03+00:00","article_modified_time":"2023-05-25T01:21:21+00:00","og_image":[{"width":2048,"height":1365,"url":"https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2022\/02\/william-hook-9e9PD9blAto-unsplash-2048x1365-1.jpg","type":"image\/jpeg"}],"author":"zoe","twitter_card":"summary_large_image","twitter_misc":{"Written by":"zoe","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.connectedculture.com.au\/the-media-buying-framework-to-scaling-your-ad-campaigns-post-ios-14-15\/#article","isPartOf":{"@id":"https:\/\/www.connectedculture.com.au\/the-media-buying-framework-to-scaling-your-ad-campaigns-post-ios-14-15\/"},"author":{"name":"zoe","@id":"https:\/\/www.connectedculture.com.au\/#\/schema\/person\/5b80198005d05da125f3404c44264362"},"headline":"The Media Buying Framework to Scaling Your Ad Campaigns Post iOS 14\/15","datePublished":"2022-02-08T00:27:03+00:00","dateModified":"2023-05-25T01:21:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.connectedculture.com.au\/the-media-buying-framework-to-scaling-your-ad-campaigns-post-ios-14-15\/"},"wordCount":270,"commentCount":0,"publisher":{"@id":"https:\/\/www.connectedculture.com.au\/#organization"},"articleSection":["Work Culture"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.connectedculture.com.au\/the-media-buying-framework-to-scaling-your-ad-campaigns-post-ios-14-15\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.connectedculture.com.au\/the-media-buying-framework-to-scaling-your-ad-campaigns-post-ios-14-15\/","url":"https:\/\/www.connectedculture.com.au\/the-media-buying-framework-to-scaling-your-ad-campaigns-post-ios-14-15\/","name":"The Media Buying Framework to Scaling Your Ad Campaigns Post iOS 14\/15 - Connected Culture | Digital Advertising &amp; Performance Agency","isPartOf":{"@id":"https:\/\/www.connectedculture.com.au\/#website"},"datePublished":"2022-02-08T00:27:03+00:00","dateModified":"2023-05-25T01:21:21+00:00","breadcrumb":{"@id":"https:\/\/www.connectedculture.com.au\/the-media-buying-framework-to-scaling-your-ad-campaigns-post-ios-14-15\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.connectedculture.com.au\/the-media-buying-framework-to-scaling-your-ad-campaigns-post-ios-14-15\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.connectedculture.com.au\/the-media-buying-framework-to-scaling-your-ad-campaigns-post-ios-14-15\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.connectedculture.com.au\/"},{"@type":"ListItem","position":2,"name":"The Media Buying Framework to Scaling Your Ad Campaigns Post iOS 14\/15"}]},{"@type":"WebSite","@id":"https:\/\/www.connectedculture.com.au\/#website","url":"https:\/\/www.connectedculture.com.au\/","name":"Connected Culture | Digital Advertising &amp; Performance Agency","description":"","publisher":{"@id":"https:\/\/www.connectedculture.com.au\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.connectedculture.com.au\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.connectedculture.com.au\/#organization","name":"Connected Culture","alternateName":"CC","url":"https:\/\/www.connectedculture.com.au\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.connectedculture.com.au\/#\/schema\/logo\/image\/","url":"https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/05\/logo.png","contentUrl":"https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/05\/logo.png","width":188,"height":33,"caption":"Connected Culture"},"image":{"@id":"https:\/\/www.connectedculture.com.au\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/13678570"]},{"@type":"Person","@id":"https:\/\/www.connectedculture.com.au\/#\/schema\/person\/5b80198005d05da125f3404c44264362","name":"zoe","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.connectedculture.com.au\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/37a67f760dc3962fd0f9b14c9a02b95e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/37a67f760dc3962fd0f9b14c9a02b95e?s=96&d=mm&r=g","caption":"zoe"},"url":"https:\/\/www.connectedculture.com.au\/author\/zoe\/"}]}},"_links":{"self":[{"href":"https:\/\/www.connectedculture.com.au\/wp-json\/wp\/v2\/posts\/3241"}],"collection":[{"href":"https:\/\/www.connectedculture.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.connectedculture.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.connectedculture.com.au\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.connectedculture.com.au\/wp-json\/wp\/v2\/comments?post=3241"}],"version-history":[{"count":1,"href":"https:\/\/www.connectedculture.com.au\/wp-json\/wp\/v2\/posts\/3241\/revisions"}],"predecessor-version":[{"id":4324,"href":"https:\/\/www.connectedculture.com.au\/wp-json\/wp\/v2\/posts\/3241\/revisions\/4324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.connectedculture.com.au\/wp-json\/wp\/v2\/media\/4323"}],"wp:attachment":[{"href":"https:\/\/www.connectedculture.com.au\/wp-json\/wp\/v2\/media?parent=3241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.connectedculture.com.au\/wp-json\/wp\/v2\/categories?post=3241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.connectedculture.com.au\/wp-json\/wp\/v2\/tags?post=3241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}