{"id":1325,"date":"2019-09-09T20:00:19","date_gmt":"2019-09-09T20:00:19","guid":{"rendered":"https:\/\/www.connectedculture.com.au\/?p=337"},"modified":"2019-09-09T20:00:19","modified_gmt":"2019-09-09T20:00:19","slug":"how-to-make-your-social-media-and-email-marketing-work-together","status":"publish","type":"post","link":"https:\/\/www.connectedculture.com.au\/how-to-make-your-social-media-and-email-marketing-work-together\/","title":{"rendered":"How to Make Your Social Media and Email Marketing Work Together"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1325\" class=\"elementor elementor-1325\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79aad328 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79aad328\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a4820d6\" data-id=\"1a4820d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49457c3 elementor-widget elementor-widget-text-editor\" data-id=\"49457c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"margin-bottom: 0px; padding-bottom: 1em; font-size: 16px; text-size-adjust: 100%; background-image: initial; background-position: 0px 0px; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-family: Montserrat; font-style: normal; font-weight: 400;\"><span style=\"font-size: 16px; text-size-adjust: 100%; background: 0px 0px; font-weight: 400;\">If you\u2019re a small to medium business and have just dipped your toe into the online world of digital marketing, you\u2019re probably wondering which channel gets you better ROI (Return on Investment): email marketing OR social media marketing?\u00a0<\/span><\/p><p style=\"margin-bottom: 0px; padding-bottom: 1em; font-size: 16px; text-size-adjust: 100%; background-image: initial; background-position: 0px 0px; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-family: Montserrat; font-style: normal; font-weight: 400;\"><span style=\"font-size: 16px; text-size-adjust: 100%; background: 0px 0px; font-weight: 400;\">The truth is, you should be investing in\u00a0<span style=\"font-size: 16px; text-size-adjust: 100%; background: 0px 0px; font-weight: bold;\">both<\/span>.\u00a0<\/span><span style=\"font-size: 16px; text-size-adjust: 100%; background: 0px 0px; font-weight: 400;\">Building your email list and your social media following shouldn\u2019t be treated as a matter of Either\/Or since both mediums complement each other perfectly. When you build both, your online following and your email marketing base, it results in your message getting across\u00a0<span style=\"font-size: 16px; text-size-adjust: 100%; background: 0px 0px; font-weight: bold;\">consistently, clearly and cohesively.\u00a0<\/span><\/span><\/p><p style=\"margin-bottom: 0px; padding-bottom: 1em; font-size: 16px; text-size-adjust: 100%; background-image: initial; background-position: 0px 0px; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-family: Montserrat; font-style: normal; font-weight: 400;\"><span style=\"font-size: 16px; text-size-adjust: 100%; background: 0px 0px; font-weight: 400;\">Making your campaigns more cohesive save time and yield better ROI. Instead of treating email and social media as separate channels, start thinking about how you can\u00a0<span style=\"font-size: 16px; text-size-adjust: 100%; background: 0px 0px; font-weight: bold;\">make them work together<\/span>.\u00a0<\/span><span style=\"font-size: 16px; text-size-adjust: 100%; background: 0px 0px; font-weight: 400;\">Here are some ways to\u00a0<\/span><span style=\"font-size: 16px; text-size-adjust: 100%; background: 0px 0px; font-weight: 400;\">align your email marketing and social media presence.\u00a0<\/span><\/p><h3 style=\"padding-bottom: 10px; font-size: 22px; text-size-adjust: 100%; background-image: initial; background-position: 0px 0px; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #333333; line-height: 1em; font-weight: 500;\"><b style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background: 0px 0px;\">Showcase your social media presence in emails<\/b><\/h3><p style=\"margin-bottom: 0px; padding-bottom: 1em; font-size: 16px; text-size-adjust: 100%; background-image: initial; background-position: 0px 0px; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-family: Montserrat; font-style: normal; font-weight: 400;\"><span style=\"font-size: 16px; text-size-adjust: 100%; background: 0px 0px; font-weight: 400;\">Make sure you add social media content in your emails\/newsletters. Add links and images from your company\u2019s social media feed to all your email marketing. It\u00a0<span style=\"font-size: 16px; text-size-adjust: 100%; background: 0px 0px; font-weight: bold;\">creates a connection<\/span>\u00a0to your brand via compelling visuals and copy.\u00a0<\/span><\/p><h3 style=\"padding-bottom: 10px; font-size: 22px; text-size-adjust: 100%; background-image: initial; background-position: 0px 0px; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #333333; line-height: 1em; font-weight: 500;\"><b style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background: 0px 0px;\">Add social buttons to your emails<\/b><\/h3><p style=\"margin-bottom: 0px; padding-bottom: 1em; font-size: 16px; text-size-adjust: 100%; background-image: initial; background-position: 0px 0px; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-family: Montserrat; font-style: normal; font-weight: 400;\"><span style=\"font-size: 16px; text-size-adjust: 100%; background: 0px 0px; font-weight: 400;\">Social icons like Facebook, Instagram and Twitter are a must-have on any email you send. They provide a way for subscribers to\u00a0<span style=\"font-size: 16px; text-size-adjust: 100%; background: 0px 0px; font-weight: bold;\">click on your page<\/span>\u00a0without leaving the email. You can also customise these buttons to suit your brand. You can also add social icons at the bottom of your work email\u2019s signature.<\/span><\/p><h3 style=\"padding-bottom: 10px; font-size: 22px; text-size-adjust: 100%; background-image: initial; background-position: 0px 0px; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #333333; line-height: 1em; font-weight: 500;\"><span style=\"font-size: 22px; text-size-adjust: 100%; background: 0px 0px; font-weight: bold;\">Encourage user-generated content<\/span><\/h3><p style=\"margin-bottom: 0px; padding-bottom: 1em; font-size: 16px; text-size-adjust: 100%; background-image: initial; background-position: 0px 0px; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-family: Montserrat; font-style: normal; font-weight: 400;\"><span style=\"font-size: 16px; text-size-adjust: 100%; background: 0px 0px; font-weight: 400;\">Another way to create a connection with your customers is to\u00a0<span style=\"font-size: 16px; text-size-adjust: 100%; background: 0px 0px; font-weight: bold;\">ask them to share their images<\/span>\u00a0on social media using your products\/services while tagging your company. It serves as proof that your customers are satisfied and identify with your products and services.\u00a0<\/span><\/p><h3 style=\"padding-bottom: 10px; font-size: 22px; text-size-adjust: 100%; background-image: initial; background-position: 0px 0px; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #333333; line-height: 1em; font-weight: 500;\"><b style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background: 0px 0px;\">Use your email list in your Facebook campaigns<\/b><\/h3><p style=\"margin-bottom: 0px; padding-bottom: 1em; font-size: 16px; text-size-adjust: 100%; background-image: initial; background-position: 0px 0px; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-family: Montserrat; font-style: normal; font-weight: 400;\"><span style=\"font-size: 16px; text-size-adjust: 100%; background: 0px 0px; font-weight: 400;\">You definitely know by now that organic posts don\u2019t have the reach they did five years ago. This means that paid ads are now a must-do. Use your email list on Facebook ads to\u00a0<span style=\"font-size: 16px; text-size-adjust: 100%; background: 0px 0px; font-weight: bold;\">re-target your audience<\/span>\u00a0and build lookalike audiences. By uploading your email list to Facebook, you can remarket to previous website visitors and try to engage and convert them.\u00a0<\/span><\/p><h3 style=\"padding-bottom: 10px; font-size: 22px; text-size-adjust: 100%; background-image: initial; background-position: 0px 0px; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #333333; line-height: 1em; font-weight: 500;\"><span style=\"font-size: 22px; text-size-adjust: 100%; background: 0px 0px; font-weight: bold;\">Run a contest<\/span><\/h3><p style=\"margin-bottom: 0px; padding-bottom: 1em; font-size: 16px; text-size-adjust: 100%; background-image: initial; background-position: 0px 0px; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-family: Montserrat; font-style: normal; font-weight: 400;\"><span style=\"font-size: 16px; text-size-adjust: 100%; background: 0px 0px; font-weight: 400;\">When you run a competition on social media, you can garner new followers and new email addresses. When you\u00a0<span style=\"font-size: 16px; text-size-adjust: 100%; background: 0px 0px; font-weight: bold;\">offer an amazing prize or discount<\/span>, people are more likely to give you their email address. Take note: the prize needs to be worth it. Although such a large prize might seem like a lot of money, think about the long-term ROI. The number of new email addresses you gather from a contest will pay for itself very quickly.\u00a0\u00a0<\/span><\/p><h3 style=\"padding-bottom: 10px; font-size: 22px; text-size-adjust: 100%; background-image: initial; background-position: 0px 0px; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #333333; line-height: 1em; font-weight: 500;\"><span style=\"font-size: 22px; text-size-adjust: 100%; background: 0px 0px; font-weight: bold;\">Use landing pages<\/span><\/h3><p style=\"margin-bottom: 0px; padding-bottom: 1em; font-size: 16px; text-size-adjust: 100%; background-image: initial; background-position: 0px 0px; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-family: Montserrat; font-style: normal; font-weight: 400;\"><span style=\"font-size: 16px; text-size-adjust: 100%; background: 0px 0px; font-weight: 400;\">When your e-Commerce store\/ business has well-crafted landing pages you can\u00a0<span style=\"font-size: 16px; text-size-adjust: 100%; background: 0px 0px; font-weight: bold;\">drive traffic to specific promotions<\/span>\u00a0and use your landing pages to collect heaps of new customer data. You can do this in the body of the landing page or via a pop-up that offers an attractive discount\/deal.\u00a0<\/span><\/p><h3 style=\"padding-bottom: 10px; font-size: 22px; text-size-adjust: 100%; background-image: initial; background-position: 0px 0px; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #333333; line-height: 1em; font-weight: 500;\"><b style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background: 0px 0px;\">Ask directly<\/b><\/h3><p style=\"margin-bottom: 0px; padding-bottom: 1em; font-size: 16px; text-size-adjust: 100%; background-image: initial; background-position: 0px 0px; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-family: Montserrat; font-style: normal; font-weight: 400;\"><span style=\"font-size: 16px; text-size-adjust: 100%; background: 0px 0px; font-weight: 400;\">Have you tried the direct approach? It never hurts to remind your website visitors to follow you on social media and social media followers to subscribe to your website.\u00a0<span style=\"font-size: 16px; text-size-adjust: 100%; background: 0px 0px; font-weight: bold;\">Remind them that your marketing channels exist<\/span>. You can do this through your welcome email or drive social media traffic to your website via interesting blog posts.\u00a0<\/span><\/p><p style=\"margin-bottom: 0px; font-size: 16px; text-size-adjust: 100%; background-image: initial; background-position: 0px 0px; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-family: Montserrat; font-style: normal; font-weight: 400;\"><em style=\"font-size: 16px; text-size-adjust: 100%; background: 0px 0px;\"><span style=\"font-size: 16px; text-size-adjust: 100%; background: 0px 0px; font-weight: bold;\">If your business \u2013 whether it\u2019s eCommerce, a bricks and mortar store or a service-based industry \u2013 needs help getting your Facebook campaigns and\/or email marketing off to a winning start, get in touch with us at Connected Culture. We\u2019d love to help!<\/span><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you\u2019re a small to medium business and have just dipped your toe into the online world of digital marketing, you\u2019re probably wondering which channel gets you better ROI (Return on Investment): email marketing OR social media marketing?\u00a0 The truth is, you should be investing in\u00a0both.\u00a0Building your email list and your social media following shouldn\u2019t [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Make Your Social Media and Email Marketing Work Together - Connected Culture | Digital Advertising &amp; 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