{"id":5052,"date":"2023-06-01T01:41:08","date_gmt":"2023-06-01T01:41:08","guid":{"rendered":"https:\/\/www.connectedculture.com.au\/?page_id=5052"},"modified":"2023-07-14T03:50:57","modified_gmt":"2023-07-14T03:50:57","slug":"case-study-urban-sales","status":"publish","type":"page","link":"https:\/\/www.connectedculture.com.au\/retail\/case-study-urban-sales\/","title":{"rendered":"Case Study &#8211; Urban Sales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5052\" class=\"elementor elementor-5052\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b78c758 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"b78c758\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ab3cea\" data-id=\"1ab3cea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fef4ec9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fef4ec9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5a6de0\" data-id=\"f5a6de0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d87b6f elementor-widget elementor-widget-image\" data-id=\"9d87b6f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"99\" height=\"99\" src=\"https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/06\/Urban-Sales-Logo_Small.png\" class=\"attachment-full size-full wp-image-5057\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3302260 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3302260\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d053417\" data-id=\"d053417\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0287810 elementor-widget elementor-widget-heading\" data-id=\"0287810\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">SOCIAL MEDIA ADVERTISING<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2529c2a elementor-widget elementor-widget-heading\" data-id=\"2529c2a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Urban Sales<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9e3f5b elementor-widget elementor-widget-text-editor\" data-id=\"a9e3f5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Urban Sales is an online store for Kiwis who love stylish, multifunctional furniture and creative home design. They are passionate about big ideas for small spaces (and big spaces too). They offer a wide range of stylish and versatile pieces, designed with urbanites in mind. They believe good design should always be practical, fun and affordable.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-52fe1ed elementor-hidden-mobile\" data-id=\"52fe1ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3a6c999 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a6c999\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e7c665d\" data-id=\"e7c665d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48efa7f elementor-widget elementor-widget-image\" data-id=\"48efa7f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"938\" height=\"3929\" src=\"https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/06\/Email-2.png\" class=\"attachment-full size-full wp-image-5058\" alt=\"\" srcset=\"https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/06\/Email-2.png 938w, https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/06\/Email-2-768x3217.png 768w, https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/06\/Email-2-367x1536.png 367w, https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/06\/Email-2-489x2048.png 489w\" sizes=\"(max-width: 938px) 100vw, 938px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d776e7a\" data-id=\"d776e7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a73d15 elementor-widget elementor-widget-image\" data-id=\"9a73d15\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"938\" height=\"4539\" src=\"https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/06\/Email-1.png\" class=\"attachment-full size-full wp-image-5059\" alt=\"\" srcset=\"https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/06\/Email-1.png 938w, https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/06\/Email-1-62x300.png 62w, https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/06\/Email-1-768x3716.png 768w, https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/06\/Email-1-423x2048.png 423w\" sizes=\"(max-width: 938px) 100vw, 938px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3362a5b elementor-widget elementor-widget-spacer\" data-id=\"3362a5b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b4e34d4 elementor-hidden-mobile\" data-id=\"b4e34d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63ca54f elementor-widget elementor-widget-heading\" data-id=\"63ca54f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">21.45%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b361f0a elementor-widget elementor-widget-text-editor\" data-id=\"b361f0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Higher Revenue<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6913e2 elementor-widget elementor-widget-heading\" data-id=\"b6913e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">31.64%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96c6b8b elementor-widget elementor-widget-text-editor\" data-id=\"96c6b8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">More Transactions<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17b8634 elementor-widget elementor-widget-heading\" data-id=\"17b8634\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">36.71%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-193eee5 elementor-widget elementor-widget-text-editor\" data-id=\"193eee5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Higher Traffic<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beb6de2 elementor-widget elementor-widget-heading\" data-id=\"beb6de2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">19.42<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90df073 elementor-widget elementor-widget-text-editor\" data-id=\"90df073\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">+3.4% Higher than Previous Period<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d489165 elementor-widget elementor-widget-heading\" data-id=\"d489165\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">+$1.5M<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7362b59 elementor-widget elementor-widget-text-editor\" data-id=\"7362b59\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Revenue Generated in Google<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d446a25 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d446a25\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-c396566\" data-id=\"c396566\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8819f7 elementor-widget elementor-widget-heading\" data-id=\"c8819f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">21.45%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eee6468 elementor-widget elementor-widget-text-editor\" data-id=\"eee6468\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Higher Revenue<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-9c7ca83\" data-id=\"9c7ca83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6833d6f elementor-widget elementor-widget-heading\" data-id=\"6833d6f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">31.64%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4461de2 elementor-widget elementor-widget-text-editor\" data-id=\"4461de2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">More Transactions<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-b0d4fa7\" data-id=\"b0d4fa7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ddb74f elementor-widget elementor-widget-heading\" data-id=\"8ddb74f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">36.71%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cfee2a elementor-widget elementor-widget-text-editor\" data-id=\"6cfee2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Higher Traffic<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-915194e\" data-id=\"915194e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa7296a elementor-widget elementor-widget-heading\" data-id=\"aa7296a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">19.42<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3055dc1 elementor-widget elementor-widget-text-editor\" data-id=\"3055dc1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00a0+3.4% Higher than Previous Period<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-aecc086\" data-id=\"aecc086\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a59102 elementor-widget elementor-widget-heading\" data-id=\"8a59102\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">+$1.5M<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45cd26c elementor-widget elementor-widget-text-editor\" data-id=\"45cd26c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Revenue Generated in Google<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-c678cc4\" data-id=\"c678cc4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86702d0 elementor-widget elementor-widget-heading\" data-id=\"86702d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">+$1M<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0393d28 elementor-widget elementor-widget-text-editor\" data-id=\"0393d28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Revenue Generated in Facebook<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-850e7a6\" data-id=\"850e7a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9e409b6 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e409b6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cf244ec\" data-id=\"cf244ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-459cd3d elementor-widget elementor-widget-image\" data-id=\"459cd3d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"938\" height=\"3929\" src=\"https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/06\/Email-2.png\" class=\"attachment-full size-full wp-image-5058\" alt=\"\" srcset=\"https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/06\/Email-2.png 938w, https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/06\/Email-2-768x3217.png 768w, https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/06\/Email-2-367x1536.png 367w, https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/06\/Email-2-489x2048.png 489w\" sizes=\"(max-width: 938px) 100vw, 938px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1544cf3\" data-id=\"1544cf3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9d039f elementor-widget elementor-widget-image\" data-id=\"a9d039f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"938\" height=\"4539\" src=\"https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/06\/Email-1.png\" class=\"attachment-full size-full wp-image-5059\" alt=\"\" srcset=\"https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/06\/Email-1.png 938w, https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/06\/Email-1-62x300.png 62w, https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/06\/Email-1-768x3716.png 768w, https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/06\/Email-1-423x2048.png 423w\" sizes=\"(max-width: 938px) 100vw, 938px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-efdfdf3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"efdfdf3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e83c9b6\" data-id=\"e83c9b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-049381d elementor-widget elementor-widget-heading\" data-id=\"049381d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u201cBefore working with Connected Culture, we were heavily focused on Google Ads and understood how to leverage marketing on that platform, however we really lacked the knowledge and creative capability that is essential for social. We knew we needed to ramp up our brand awareness game and Connected Culture were the right team to help us to do so. Since joining forces our campaigns are punchy and attractive, our social following is growing daily and we are seeing a steady increase to our revenue attributed to email and social campaigns. Both our businesses strive on a similar ethos and I absolutely love working with the team of strong-minded and strong-willed women!\u201d<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f14f98 elementor-widget elementor-widget-heading\" data-id=\"9f14f98\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">KUFFY F, URBAN SALES<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65bb2cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65bb2cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2e2c9c6\" data-id=\"2e2c9c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fc5f46 elementor-widget elementor-widget-heading\" data-id=\"7fc5f46\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">THE CHALLENGES<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d5e0e7 elementor-widget elementor-widget-text-editor\" data-id=\"6d5e0e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Urban Sales is presently the sole distributor of IKEA furniture throughout New Zealand, serving as a primary source of revenue since its establishment three years ago. However, the renowned furniture giant, IKEA, revealed their expansion plans into this country in 2021, thereby presenting a substantial threat to Urban Sales&#8217; existing business model.<\/span><\/p><p><span style=\"font-weight: 400;\">In response to this challenge, Connected Culture and Urban Sales commenced a collaborative effort to devise and execute a comprehensive marketing strategy. This strategic approach aimed to reduce the company&#8217;s reliance on IKEA products, while simultaneously ensuring the sustained growth of the business.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0948476\" data-id=\"0948476\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-fc6b75d\" data-id=\"fc6b75d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8151dd elementor-widget elementor-widget-heading\" data-id=\"b8151dd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span data-metadata=\"<!--(figmeta)eyJmaWxlS2V5IjoiUFhlVTY4UVVBb2VPS1h5S1NVY3dHeiIsInBhc3RlSUQiOjE4NTYxOTY0ODUsImRhdGFUeXBlIjoic2NlbmUifQo=(\/figmeta)-->\"><\/span><span 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UYkBE9LozPQZt4pLUajBRAlVJ+4lLggalMdSEI1G3CCuxY0PLvGDYgkuz6goohhUNBHFRgibAYyKHyCIv3OnfY6fjDe8nv\/7\/88595xz7zycC5RS3\/vfe3J3fb9JU8utExovbT1rRrnlwql3XTi59ZpZ59+tozRQbpCGqkHptJMCpV3mnBnXzLyl3H6Hsq52rqScBujdQHLyGTVC6SAzqe26cn7cPy59zbC88f5HGezvZllg4ANHWuAF7XeUb2tvuznf0n7zXfmz29rvbLtdWf13moccBexJdQ22XI4i6jNTms\/NT265qHXKBS2XTNaz7ozOYKWbuCM3aIEU5il0pDvJoBvTXC5fPUMXl6+9YeYt8i9je15Odv\/Okl5MAEG\/ZthvgSalg0V64tSU0nDf1vAnzChbzz+68npFMvZehY1yLpivzkXVijPlJqYXLFD0crUSmDJCLhUsVNfYaiWVnSMdkkujPNxaraSJiSbIZVCWr6pWMihhm1w26NB9R1YrWZSYo65B6SpUKzUoarEj6tCAW6uVWhTrpxZl24pqJZe9RxplFXSos6taqbMYKsih\/LCvWuljCjOwcU4ZWK30RaGf2lzOOX8yvcekgKOfnRo4a\/yH15\/U\/ctrHw7ZOqV5Sa7h6b3Ln0krs7NGfTkiuw1p1ahWqnf95nKJ+9ercgLRyzZVm59NymZi3Vuf1pHVblVaPZrrIufmOc3nzJ0WOnU4LXJa7HSf0xKnl9joM6f1LvWF0wY8Ai0LXNaxL0Vycfv0XpvKDX7AReP8JV7ioqi+cpOH2HtDMFzHabQj35zAuTm7d+2657N160xK2R9+f04napnTMPVzx86DGqoTdKo6+AVm667ipOI1JVgaj2ZVgwlNQUVKAMup8+gmaRiU3ixUAXPyUgKGNVE1AWEdLytK+J1MjgRsAngpAStKeGsimtWgR4rYXmBZvZQAllN+FHHeKVUNzMlLCWCttmI6c\/4Fv9E+Rw\/4skjRJiWA9X+L0QHQ83TjUybA+vNSAp73jdoufnzmlACf0qQEMEenNzP8CbfiUCilPIiu4OVHnnYIfQcxr6RwLc\/9ENFbgEdRn+B5xojZJcUv4nUR9nUIjQB0QQj7sRExrX2N+1NFhduMaC8q3g+BDbNNFSI\/iJJWFzU9b8RBPE6BaCwpPx4iuo2EjU2Kn\/M2pfhTDxRuJ884iG7XpM4xeOQIa4CIj2jS9AEQ2G5Z0zQHIDsgwi3aTC8DIMJv2OYYkn2MxxAjVlH7cBKxHRZiiQeKZhI6FCKaSuxgCE4pPtKIAkQ9hFlryoPDuF9MhftpO5qG626ICOFniHgpyvcQr0B8BSHqiNbitZdnFUScpoaVqH1IvBSim2Y0myrNFnuJw0V1049eKkIwBw0uKtpO8ukFSl8HyL+jeIW31LHYA+lKbHQm244BPFbweVQgh14DLOe5k2efEQMBo\/AyO63ELEfzMo39PTiTZzyljzSixEsdL5Oxf1jsDYBNnOd87CcQobXNSfuCVkNEb3sgrcVuNII5aDcem8lTR9JwK0SeOZgtlLQxJS768QzlVVQPbsR1CK0PNcKGsoyEwgYkDLcQR8vxG95CLPRA0dlY89BfuFvIGzw+x3nMkKTevmotA8L3e5U\/UXDN9+ekdQhgHwOSxWMh4gUU08h9YjssBL8ngGLug\/fo5mJayHRKruSwHiwpll3YDsC+4tOSItA2NqCd+BwiiyMo\/q2kzv4E\/IQ92oj1KA0QbIylz8c9UDyvx0NXAQhRM4LliE4n4U7Kw7IL32gAG1cUm1PUjMelRhAbHQtpJ3mAocVk1wecE9th8fjcA8UU5D3C33tCDkFYDuvBkpplFz6KAPaV\/w8jTWGcR+VWJcC+nV5KAIvzn4jmnezbmQD\/fTMpAawHAwLygwk11oPbqcZAdBwuNpEN1KssoECWPZCPFSA2ALgo8UpvaTHywB+294gyAAv5iMfnmMP9sKRYdqEIA7Zv1ASbACvAgD3MRtFwI67mha9fxIFpM9nipYA1jNQKWAMRvueBQqtssxFbAAfZYkdPjngfgKRm2YWZGbB9rV+AThPjuwzST+0FYhNgbl5KAKuMv11XFtmCHmDDDf2XFcAC2AEkwGcwyYMUUZdTjAfG+IQJsPU3(\/figma)-->\"><\/span>THE SOLUTIONS<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97646fa elementor-widget elementor-widget-text-editor\" data-id=\"97646fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Connected Culture and Urban Sales have successfully implemented an omnichannel marketing strategy across various media channels to sustain revenue, optimise the online store&#8217;s performance, and initiate the transition of revenue towards non-IKEA products.<\/span><\/p><p><span style=\"font-weight: 400;\">We have provided continuous support to the client at a business development level, enabling them to identify the most effective approach for each channel and narrow down their target audience. This strategic approach has resulted in increased conversions, boosting the client&#8217;s overall performance.<\/span><\/p><p><span style=\"font-weight: 400;\">To streamline advertising efforts, we consolidated the Google and Meta ad accounts, concentrating the ad spend on high-performing campaigns. This consolidation has prevented budget fragmentation and led to improved efficiency in the ad accounts. Remarkably, Google achieved a consistent Return on Advertising Spend (ROAS) of 19, while Meta achieved a ROAS of 29.<\/span><\/p><p><span style=\"font-weight: 400;\">Throughout the year, the revenue has demonstrated stability and consistent growth, with an impressive total of over $2.5 million generated exclusively through Google Ads and Meta advertising campaigns. This remarkable outcome showcases the effectiveness of our collaborative efforts and the client&#8217;s commitment to achieving outstanding results.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SOCIAL MEDIA ADVERTISING Urban Sales Urban Sales is an online store for Kiwis who love stylish, multifunctional furniture and creative home design. They are passionate about big ideas for small spaces (and big spaces too). They offer a wide range of stylish and versatile pieces, designed with urbanites in mind. They believe good design should [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":53,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study - Urban Sales - Connected Culture | Digital Advertising &amp; Performance Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.connectedculture.com.au\/retail\/case-study-urban-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study - Urban Sales - Connected Culture | Digital Advertising &amp; Performance Agency\" \/>\n<meta property=\"og:description\" content=\"SOCIAL MEDIA ADVERTISING Urban Sales Urban Sales is an online store for Kiwis who love stylish, multifunctional furniture and creative home design. 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