{"id":4205,"date":"2023-05-24T04:10:27","date_gmt":"2023-05-24T04:10:27","guid":{"rendered":"https:\/\/www.connectedculture.com.au\/?page_id=4205"},"modified":"2023-07-14T03:41:56","modified_gmt":"2023-07-14T03:41:56","slug":"case-study-beauty-by-australia","status":"publish","type":"page","link":"https:\/\/www.connectedculture.com.au\/retail\/case-study-beauty-by-australia\/","title":{"rendered":"Case Study &#8211; Beauty by Australia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4205\" class=\"elementor elementor-4205\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b78c758 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"b78c758\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ab3cea\" data-id=\"1ab3cea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fef4ec9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fef4ec9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5a6de0\" data-id=\"f5a6de0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d87b6f elementor-widget elementor-widget-image\" data-id=\"9d87b6f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"99\" height=\"99\" src=\"https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/05\/BBA_PRIM_BLACK_BBABEAUTY-1.png\" class=\"attachment-full size-full wp-image-4208\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3302260 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3302260\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d053417\" data-id=\"d053417\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0287810 elementor-widget elementor-widget-heading\" data-id=\"0287810\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Digital Strategy<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2529c2a elementor-widget elementor-widget-heading\" data-id=\"2529c2a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Beauty By Australia<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9e3f5b elementor-widget elementor-widget-text-editor\" data-id=\"a9e3f5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Beauty by australia are an online retailer of ethically sourced Australian made beauty and lifestyle products. Connected Culture launched this online beauty business from the start up phase with no previous marketing efforts tested. We introduced best practices for the overall customer journey, website design, brand development, email marketing and social media posting and advertising.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-52fe1ed elementor-hidden-mobile\" data-id=\"52fe1ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3362a5b elementor-widget elementor-widget-spacer\" data-id=\"3362a5b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b4e34d4 elementor-hidden-mobile\" data-id=\"b4e34d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6913e2 elementor-widget elementor-widget-heading\" data-id=\"b6913e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1781<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b361f0a elementor-widget elementor-widget-text-editor\" data-id=\"b361f0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>CRM leads in 3 months via Facebook Ads<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17b8634 elementor-widget elementor-widget-heading\" data-id=\"17b8634\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">14x<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96c6b8b elementor-widget elementor-widget-text-editor\" data-id=\"96c6b8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Consistent Monthly Return on Ad Spend (ROAS)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d489165 elementor-widget elementor-widget-heading\" data-id=\"d489165\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">9th Place<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-193eee5 elementor-widget elementor-widget-text-editor\" data-id=\"193eee5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ranking for Most Found Shopify Website in Australasia during April 2020 Launch<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beb6de2 elementor-widget elementor-widget-heading\" data-id=\"beb6de2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1000<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90df073 elementor-widget elementor-widget-text-editor\" data-id=\"90df073\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Average Added Leads Per Month<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63ca54f elementor-widget elementor-widget-heading\" data-id=\"63ca54f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">$40K<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7362b59 elementor-widget elementor-widget-text-editor\" data-id=\"7362b59\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Per Moth Made on One Unit<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d446a25 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d446a25\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-c396566\" data-id=\"c396566\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6833d6f elementor-widget elementor-widget-heading\" data-id=\"6833d6f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1781\u200b<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eee6468 elementor-widget elementor-widget-text-editor\" data-id=\"eee6468\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>CRM leads in 3 months via Facebook Ads<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-c678cc4\" data-id=\"c678cc4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86702d0 elementor-widget elementor-widget-heading\" data-id=\"86702d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">500units<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0393d28 elementor-widget elementor-widget-text-editor\" data-id=\"0393d28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sold Per Month<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-b0d4fa7\" data-id=\"b0d4fa7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8819f7 elementor-widget elementor-widget-heading\" data-id=\"c8819f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">14x<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cfee2a elementor-widget elementor-widget-text-editor\" data-id=\"6cfee2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Consistent Monthly Return on Ad Spend (ROAS)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-aecc086\" data-id=\"aecc086\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ddb74f elementor-widget elementor-widget-heading\" data-id=\"8ddb74f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u200b$40K\u200b\u200b<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45cd26c elementor-widget elementor-widget-text-editor\" data-id=\"45cd26c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Per Moth Made on One Unit<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-9c7ca83\" data-id=\"9c7ca83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a59102 elementor-widget elementor-widget-heading\" data-id=\"8a59102\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">9th Place\u200b<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4461de2 elementor-widget elementor-widget-text-editor\" data-id=\"4461de2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ranking for Most Found Shopify Website in Australasia during April 2020 Launch<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-915194e\" data-id=\"915194e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa7296a elementor-widget elementor-widget-heading\" data-id=\"aa7296a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1000\u200b<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3055dc1 elementor-widget elementor-widget-text-editor\" data-id=\"3055dc1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Average Added Leads Per Month<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-850e7a6\" data-id=\"850e7a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-efdfdf3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"efdfdf3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e83c9b6\" data-id=\"e83c9b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-049381d elementor-widget elementor-widget-heading\" data-id=\"049381d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u201cElzanne and her team of amazing superstars at Connected Culture have, in a very short space of time, developed and executed the entire digital marketing strategy for our newly launched business. <\/br>\n<br>To add to their credit, this was all done in amongst a tight budget and with limited resources (and during the COVID-19 crisis!). Since our engagement with Connected Culture, we have had week-on-week increases across all relevant metrics including leads, impressions, conversions and sales.<\/br><\/br>\n\nThe Connected Culture team have gone above and beyond for us in developing a carefully designed digital marketing strategy suitable to our current business while taking into account future direction.\u201d<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f14f98 elementor-widget elementor-widget-heading\" data-id=\"9f14f98\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SHAUN K, MANAGING PARTNER, BEAUTY BY AUSTRALIA<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65bb2cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65bb2cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2e2c9c6\" data-id=\"2e2c9c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fc5f46 elementor-widget elementor-widget-heading\" data-id=\"7fc5f46\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">THE CHALLENGES<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d5e0e7 elementor-widget elementor-widget-text-editor\" data-id=\"6d5e0e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Beauty By Australia came to Connected Culture with no previous marketing activity which meant launching the brand\u2019s online presence from scratch.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0948476\" data-id=\"0948476\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-fc6b75d\" data-id=\"fc6b75d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8151dd elementor-widget elementor-widget-heading\" data-id=\"b8151dd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span data-metadata=\"<!--(figmeta)eyJmaWxlS2V5IjoiUFhlVTY4UVVBb2VPS1h5S1NVY3dHeiIsInBhc3RlSUQiOjE4NTYxOTY0ODUsImRhdGFUeXBlIjoic2NlbmUifQo=(\/figmeta)-->\"><\/span><span 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(\/figma)-->\"><\/span>THE SOLUTIONS<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97646fa elementor-widget elementor-widget-text-editor\" data-id=\"97646fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"white-space: pre-wrap;\">We produced content and worked with the brand to create a brand story with a strong positioning statement that resonated with customers. Further to this, we implemented best practices across digital advertising platforms including Google Ads, Meta and Email Marketing.<br \/><br \/>Our team designed the entire website, logo and overall branding elements in less than 7 days which launched shortly after this.<br \/><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0ef430 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0ef430\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3aa5c46\" data-id=\"3aa5c46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afcb251 elementor-widget elementor-widget-image\" data-id=\"afcb251\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1121\" height=\"540\" src=\"https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-24-at-8.54-1.png\" class=\"attachment-full size-full wp-image-4209\" alt=\"\" srcset=\"https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-24-at-8.54-1.png 1121w, https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-24-at-8.54-1-300x145.png 300w, https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-24-at-8.54-1-1024x493.png 1024w, https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-24-at-8.54-1-768x370.png 768w\" sizes=\"(max-width: 1121px) 100vw, 1121px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digital Strategy Beauty By Australia Beauty by australia are an online retailer of ethically sourced Australian made beauty and lifestyle products. Connected Culture launched this online beauty business from the start up phase with no previous marketing efforts tested. We introduced best practices for the overall customer journey, website design, brand development, email marketing and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":53,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study - Beauty by Australia - Connected Culture | Digital Advertising &amp; Performance Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.connectedculture.com.au\/retail\/case-study-beauty-by-australia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study - Beauty by Australia - Connected Culture | Digital Advertising &amp; Performance Agency\" \/>\n<meta property=\"og:description\" content=\"Digital Strategy Beauty By Australia Beauty by australia are an online retailer of ethically sourced Australian made beauty and lifestyle products. 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