{"id":4124,"date":"2023-05-24T02:04:52","date_gmt":"2023-05-24T02:04:52","guid":{"rendered":"https:\/\/www.connectedculture.com.au\/?page_id=4124"},"modified":"2023-05-31T02:07:06","modified_gmt":"2023-05-31T02:07:06","slug":"case-study-papaya","status":"publish","type":"page","link":"https:\/\/www.connectedculture.com.au\/retail\/case-study-papaya\/","title":{"rendered":"Case Study &#8211; Papaya"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4124\" class=\"elementor elementor-4124\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b78c758 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"b78c758\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ab3cea\" data-id=\"1ab3cea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fef4ec9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fef4ec9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5a6de0\" data-id=\"f5a6de0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d87b6f elementor-widget elementor-widget-image\" data-id=\"9d87b6f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"277\" height=\"54\" src=\"https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/05\/Logo-Simply-Beautiful-Living-Cool-Grey-1.png\" class=\"attachment-full size-full wp-image-963\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3302260 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3302260\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d053417\" data-id=\"d053417\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0287810 elementor-widget elementor-widget-heading\" data-id=\"0287810\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">GROWTH MARKETING<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2529c2a elementor-widget elementor-widget-heading\" data-id=\"2529c2a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">PAPAYA<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9e3f5b elementor-widget elementor-widget-text-editor\" data-id=\"a9e3f5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The Papaya brand was created in 1996, born of a quest to find and form sustainable natural materials and combine these with simple, elegant design to establish a homeware brand that is innovative, contemporary and timeless. Papaya have 7 retail stores across Sydney &amp; Melbourne and a growing online presence.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-52fe1ed elementor-hidden-mobile\" data-id=\"52fe1ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3362a5b elementor-widget elementor-widget-spacer\" data-id=\"3362a5b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e33d74 elementor-widget elementor-widget-video\" data-id=\"3e33d74\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.connectedculture.com.au\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Papaya-Thumb.png&quot;,&quot;id&quot;:4137,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/05\/Lucas_Ad-2_1080x1920_3.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/05\/Papaya-Thumb.png);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Play Video<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b4e34d4 elementor-hidden-mobile\" data-id=\"b4e34d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6913e2 elementor-widget elementor-widget-heading\" data-id=\"b6913e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">44%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b361f0a elementor-widget elementor-widget-text-editor\" data-id=\"b361f0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Higher ROAS<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63ca54f elementor-widget elementor-widget-heading\" data-id=\"63ca54f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">+47.5%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96c6b8b elementor-widget elementor-widget-text-editor\" data-id=\"96c6b8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Higher PPC Revenue<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17b8634 elementor-widget elementor-widget-heading\" data-id=\"17b8634\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">+20%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-193eee5 elementor-widget elementor-widget-text-editor\" data-id=\"193eee5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Higher Online Revenue<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beb6de2 elementor-widget elementor-widget-heading\" data-id=\"beb6de2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">+10.3%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90df073 elementor-widget elementor-widget-text-editor\" data-id=\"90df073\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Higher Transactions<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d489165 elementor-widget elementor-widget-heading\" data-id=\"d489165\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">+23%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7362b59 elementor-widget elementor-widget-text-editor\" data-id=\"7362b59\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Higher Conversion Rate<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d446a25 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d446a25\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-c396566\" data-id=\"c396566\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6833d6f elementor-widget elementor-widget-heading\" data-id=\"6833d6f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">44%\u200b<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eee6468 elementor-widget elementor-widget-text-editor\" data-id=\"eee6468\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Higher ROAS<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-b0d4fa7\" data-id=\"b0d4fa7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ddb74f elementor-widget elementor-widget-heading\" data-id=\"8ddb74f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">+47.5%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cfee2a elementor-widget elementor-widget-text-editor\" data-id=\"6cfee2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Higher PPC Revenue<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-9c7ca83\" data-id=\"9c7ca83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8819f7 elementor-widget elementor-widget-heading\" data-id=\"c8819f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">20%\u200b\u200b<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4461de2 elementor-widget elementor-widget-text-editor\" data-id=\"4461de2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Higher Online Revenue<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-915194e\" data-id=\"915194e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa7296a elementor-widget elementor-widget-heading\" data-id=\"aa7296a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">+10.3%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3055dc1 elementor-widget elementor-widget-text-editor\" data-id=\"3055dc1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Higher Transactions<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-aecc086\" data-id=\"aecc086\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a59102 elementor-widget elementor-widget-heading\" data-id=\"8a59102\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">+23%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45cd26c elementor-widget elementor-widget-text-editor\" data-id=\"45cd26c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Higher Conversion Rate<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-c678cc4\" data-id=\"c678cc4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86702d0 elementor-widget elementor-widget-heading\" data-id=\"86702d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">+19%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0393d28 elementor-widget elementor-widget-text-editor\" data-id=\"0393d28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Higher Email Marketing Revenue<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-850e7a6\" data-id=\"850e7a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d74b17f elementor-widget elementor-widget-video\" data-id=\"d74b17f\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.connectedculture.com.au\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Papaya-Thumb.png&quot;,&quot;id&quot;:4137,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/05\/Lucas_Ad-2_1080x1920_3.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/05\/Papaya-Thumb.png);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Play Video<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-efdfdf3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"efdfdf3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e83c9b6\" data-id=\"e83c9b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-049381d elementor-widget elementor-widget-heading\" data-id=\"049381d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u201cThank you very much for spending the day with us and for not only guiding us in transforming our online business but for your very personal commitment and generous allocation of your time\u201d<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f14f98 elementor-widget elementor-widget-heading\" data-id=\"9f14f98\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"> Leon B. PAPAYA HOMEWARES<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65bb2cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65bb2cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2e2c9c6\" data-id=\"2e2c9c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fc5f46 elementor-widget elementor-widget-heading\" data-id=\"7fc5f46\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">THE CHALLENGES<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d5e0e7 elementor-widget elementor-widget-text-editor\" data-id=\"6d5e0e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The furniture and homewares brand is primarily positioned as a brick &amp; mortar retail business however Papaya approached Connected Culture with a desire to grow the online side of their business as well as provide an omni-channel strategy to support the stores with digital activity.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57a38bb elementor-hidden-mobile elementor-widget elementor-widget-video\" data-id=\"57a38bb\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.connectedculture.com.au\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Giveaway.png&quot;,&quot;id&quot;:4139,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/05\/GIVEAWAY-2_1080x1920_1.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/05\/Giveaway.png);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Play Video<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0948476\" data-id=\"0948476\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-fc6b75d\" data-id=\"fc6b75d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8151dd elementor-widget elementor-widget-heading\" data-id=\"b8151dd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span data-metadata=\"<!--(figmeta)eyJmaWxlS2V5IjoiUFhlVTY4UVVBb2VPS1h5S1NVY3dHeiIsInBhc3RlSUQiOjE4NTYxOTY0ODUsImRhdGFUeXBlIjoic2NlbmUifQo=(\/figmeta)-->\"><\/span><span data-buffer=\"<!--(figma)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(\/figma)-->\"><\/span>THE SOLUTIONS<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97646fa elementor-widget elementor-widget-text-editor\" data-id=\"97646fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Together, Connected Culture and Papaya used a full-funnel strategy across multiple media channels including Google Ads and Meta Advertising to achieve year on year increase of 20%. We surpassed the sales target, reaching an overall year-on-year increase of 30% online sales. The solution was to work on setting up the funnels and optimising the account for conversions with a strong focus on Google as a main channel, and Meta and Klaviyo acting as supporting channels.<br \/><br \/>The Google account was consolidated by identifying over-segmentation across the campaigns. We also transitioned to Pmax as early as possible to prepare the account for the peak sale season and reach our audiences effectively. Driving in-store sales via PMax Local Campaigns was also a key business objective.<br \/><br \/>We also provided one-on-one support to the client and closely collaborated with the internal marketing team to determine sales messaging and initiatives necessary to achieve this goal, while maintaining the brand positioning.<br \/><br \/>Additionally, we advised on current online best practices and implementations that Papaya needed to make for the online component of their business to set them up for success in the e-commerce space, including GA4 tracking, site improvements, product feed changes and the creation of video content to help them transform the online store from being store focused to being a true Omni-channel store.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-196812b elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-video\" data-id=\"196812b\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.connectedculture.com.au\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Giveaway.png&quot;,&quot;id&quot;:4139,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/05\/GIVEAWAY-2_1080x1920_1.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/05\/Giveaway.png);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Play Video<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>GROWTH MARKETING PAPAYA The Papaya brand was created in 1996, born of a quest to find and form sustainable natural materials and combine these with simple, elegant design to establish a homeware brand that is innovative, contemporary and timeless. Papaya have 7 retail stores across Sydney &amp; Melbourne and a growing online presence. https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/05\/Lucas_Ad-2_1080x1920_3.mp4 44% [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":53,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study - Papaya - Connected Culture | Digital Advertising &amp; Performance Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.connectedculture.com.au\/retail\/case-study-papaya\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study - Papaya - Connected Culture | Digital Advertising &amp; Performance Agency\" \/>\n<meta property=\"og:description\" content=\"GROWTH MARKETING PAPAYA The Papaya brand was created in 1996, born of a quest to find and form sustainable natural materials and combine these with simple, elegant design to establish a homeware brand that is innovative, contemporary and timeless. Papaya have 7 retail stores across Sydney &amp; Melbourne and a growing online presence. https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/05\/Lucas_Ad-2_1080x1920_3.mp4 44% [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.connectedculture.com.au\/retail\/case-study-papaya\/\" \/>\n<meta property=\"og:site_name\" content=\"Connected Culture | Digital Advertising &amp; Performance Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-31T02:07:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/05\/Logo-Simply-Beautiful-Living-Cool-Grey-1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.connectedculture.com.au\/retail\/case-study-papaya\/\",\"url\":\"https:\/\/www.connectedculture.com.au\/retail\/case-study-papaya\/\",\"name\":\"Case Study - Papaya - Connected Culture | Digital Advertising &amp; Performance Agency\",\"isPartOf\":{\"@id\":\"https:\/\/www.connectedculture.com.au\/#website\"},\"datePublished\":\"2023-05-24T02:04:52+00:00\",\"dateModified\":\"2023-05-31T02:07:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.connectedculture.com.au\/retail\/case-study-papaya\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.connectedculture.com.au\/retail\/case-study-papaya\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.connectedculture.com.au\/retail\/case-study-papaya\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.connectedculture.com.au\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Retail\",\"item\":\"https:\/\/www.connectedculture.com.au\/retail\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Case Study &#8211; Papaya\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.connectedculture.com.au\/#website\",\"url\":\"https:\/\/www.connectedculture.com.au\/\",\"name\":\"Connected Culture | Digital Advertising &amp; Performance Agency\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.connectedculture.com.au\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.connectedculture.com.au\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.connectedculture.com.au\/#organization\",\"name\":\"Connected Culture\",\"alternateName\":\"CC\",\"url\":\"https:\/\/www.connectedculture.com.au\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.connectedculture.com.au\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/05\/logo.png\",\"contentUrl\":\"https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/05\/logo.png\",\"width\":188,\"height\":33,\"caption\":\"Connected Culture\"},\"image\":{\"@id\":\"https:\/\/www.connectedculture.com.au\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/13678570\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case Study - Papaya - Connected Culture | Digital Advertising &amp; Performance Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.connectedculture.com.au\/retail\/case-study-papaya\/","og_locale":"en_US","og_type":"article","og_title":"Case Study - Papaya - Connected Culture | Digital Advertising &amp; Performance Agency","og_description":"GROWTH MARKETING PAPAYA The Papaya brand was created in 1996, born of a quest to find and form sustainable natural materials and combine these with simple, elegant design to establish a homeware brand that is innovative, contemporary and timeless. Papaya have 7 retail stores across Sydney &amp; Melbourne and a growing online presence. https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/05\/Lucas_Ad-2_1080x1920_3.mp4 44% [&hellip;]","og_url":"https:\/\/www.connectedculture.com.au\/retail\/case-study-papaya\/","og_site_name":"Connected Culture | Digital Advertising &amp; Performance Agency","article_modified_time":"2023-05-31T02:07:06+00:00","og_image":[{"url":"https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/05\/Logo-Simply-Beautiful-Living-Cool-Grey-1.png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.connectedculture.com.au\/retail\/case-study-papaya\/","url":"https:\/\/www.connectedculture.com.au\/retail\/case-study-papaya\/","name":"Case Study - Papaya - Connected Culture | Digital Advertising &amp; Performance Agency","isPartOf":{"@id":"https:\/\/www.connectedculture.com.au\/#website"},"datePublished":"2023-05-24T02:04:52+00:00","dateModified":"2023-05-31T02:07:06+00:00","breadcrumb":{"@id":"https:\/\/www.connectedculture.com.au\/retail\/case-study-papaya\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.connectedculture.com.au\/retail\/case-study-papaya\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.connectedculture.com.au\/retail\/case-study-papaya\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.connectedculture.com.au\/"},{"@type":"ListItem","position":2,"name":"Retail","item":"https:\/\/www.connectedculture.com.au\/retail\/"},{"@type":"ListItem","position":3,"name":"Case Study &#8211; Papaya"}]},{"@type":"WebSite","@id":"https:\/\/www.connectedculture.com.au\/#website","url":"https:\/\/www.connectedculture.com.au\/","name":"Connected Culture | Digital Advertising &amp; Performance Agency","description":"","publisher":{"@id":"https:\/\/www.connectedculture.com.au\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.connectedculture.com.au\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.connectedculture.com.au\/#organization","name":"Connected Culture","alternateName":"CC","url":"https:\/\/www.connectedculture.com.au\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.connectedculture.com.au\/#\/schema\/logo\/image\/","url":"https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/05\/logo.png","contentUrl":"https:\/\/www.connectedculture.com.au\/wp-content\/uploads\/2023\/05\/logo.png","width":188,"height":33,"caption":"Connected Culture"},"image":{"@id":"https:\/\/www.connectedculture.com.au\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/13678570"]}]}},"_links":{"self":[{"href":"https:\/\/www.connectedculture.com.au\/wp-json\/wp\/v2\/pages\/4124"}],"collection":[{"href":"https:\/\/www.connectedculture.com.au\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.connectedculture.com.au\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.connectedculture.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.connectedculture.com.au\/wp-json\/wp\/v2\/comments?post=4124"}],"version-history":[{"count":20,"href":"https:\/\/www.connectedculture.com.au\/wp-json\/wp\/v2\/pages\/4124\/revisions"}],"predecessor-version":[{"id":4902,"href":"https:\/\/www.connectedculture.com.au\/wp-json\/wp\/v2\/pages\/4124\/revisions\/4902"}],"up":[{"embeddable":true,"href":"https:\/\/www.connectedculture.com.au\/wp-json\/wp\/v2\/pages\/53"}],"wp:attachment":[{"href":"https:\/\/www.connectedculture.com.au\/wp-json\/wp\/v2\/media?parent=4124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}