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The Impact of iOS 17 on Advertisers and the Need for 3rd Party Tracking Platforms

Leave a Comment / Google Ads, Marketing Strategy, SEO / georgia

Apple recently announced iOS 17, a significant update introducing enhanced security measures and greater user anonymity. While this is undoubtedly a positive step for user privacy, it presents challenges for advertisers relying heavily on customer tracking to deliver personalised and targeted advertising content. In this article, we will explore the implications of iOS 17 on […]

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BENEFITS OF COMBINED MARKETING

Leave a Comment / Email Marketing, Google Ads, SEO, Social Media / zoe

Combined marketing, also known as multi-channel or omnipresent marketing, can be described as blending a variety of communication channels into one unified strategy with the goal of gaining customers and increasing LTV. What makes this approach so effective is that it allows brands and performance agencies alike to reach many different audiences simultaneously across multiple

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What’s the Future of eCommerce in 2022?

Leave a Comment / SEO, Social Media / zoe

There’s no sugar coating the fact that e-commerce has become very difficult these days. Shopify highlighted three key marketing trends and provided some advice on how to tackle them. ⭐️ RISING ACQUISITION COSTS NECESSITATE STRONGER MORE MEANINGFUL BRANDS Increased ad competition and data challenges for the algorithm mean it is no longer a case of

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