Apple recently announced iOS 17, a significant update introducing enhanced security measures and greater user anonymity. While this is undoubtedly a positive step for user privacy, it presents challenges for advertisers relying heavily on customer tracking to deliver personalised and targeted advertising content. In this article, we will explore the implications of iOS 17 on […]
Tag: social media marketing
The Surprising Reason You’re Not Winning The Meta Ad Auction
How Ad Auction Bidding Works It’s more nuanced than just having the highest bid. The winner of the ad auction is the ad with the highest total value. The total value is determined by three factors: 1. Bid: This is still a factor. The bid is how much the advertiser is willing to pay to […]
BENEFITS OF COMBINED MARKETING
Combined marketing, also known as multi-channel or omnipresent marketing, can be described as blending a variety of communication channels into one unified strategy with the goal of gaining customers and increasing LTV. What makes this approach so effective is that it allows brands and performance agencies alike to reach many different audiences simultaneously across multiple […]
What’s the Future of eCommerce in 2022?
There’s no sugar coating the fact that e-commerce has become very difficult these days. Shopify highlighted three key marketing trends and provided some advice on how to tackle them. ⭐️ RISING ACQUISITION COSTS NECESSITATE STRONGER MORE MEANINGFUL BRANDS Increased ad competition and data challenges for the algorithm mean it is no longer a case of […]
Why Us?
Digital marketing agency owner and strategist. I help scale e-commerce businesses to 7 figures and beyond with #facebook #adwords #tiktok #emailmarketing backed with powerful data and creative.My agency provides, ethical, predictable, advertising services, delivered by a team of experts. To do this we have developed a unique system that combines the art of storytelling with […]
Business + TikTok
TikTok is the platform that business owners want to crack the most.If you’re one of them, and you haven’t yet jumped on the TikTok bandwagon, this infographic shared by Social Media Today can help you get a head start.In 2024, TikTok is predicted to reach 39.3% of US internet users. And at the moment, 689M […]
Copywriting tips
If you’re a small to medium business and have just dipped your toe into the online world of digital marketing, you’re probably wondering which channel gets you better ROI (Return on Investment): email marketing OR social media marketing? The truth is, you should be investing in both. Building your email list and your social media following shouldn’t […]
Digital Marketing Hacks to Drive Traffic and Sales
If you’re a small to medium business and have just dipped your toe into the online world of digital marketing, you’re probably wondering which channel gets you better ROI (Return on Investment): email marketing OR social media marketing? The truth is, you should be investing in both. Building your email list and your social media following shouldn’t […]
Have You Heard About Facebook/Apple’s Big News?
If you’re a small to medium business and have just dipped your toe into the online world of digital marketing, you’re probably wondering which channel gets you better ROI (Return on Investment): email marketing OR social media marketing? The truth is, you should be investing in both. Building your email list and your social media following shouldn’t […]
Using a Quiz as a Lead Magnet
Have you created one (or all!) of these lead magnets for your clients or even your own business in the recent past? A free PDF, Checklist, e-Book, Guide or Video to download. Have they helped you grow your list and given you the results you expected? Or have they fallen short? We’re here to let […]