digital marketing

The Impact of iOS 17 on Advertisers and the Need for 3rd Party Tracking Platforms

Apple recently announced iOS 17, a significant update introducing enhanced security measures and greater user anonymity. While this is undoubtedly a positive step for user privacy, it presents challenges for advertisers relying heavily on customer tracking to deliver personalised and targeted advertising content. In this article, we will explore the implications of iOS 17 on

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Increase your eCommerce store sales with these 4 changes!

1: Price Comparison & Reviews: ⭐76% of consumers search for better prices online first and read reviews before they make a purchase (online and instore). Takeaways:Product reviews are more important now than ever so if you don’t have them featured, it’s time to start. Make sure you also have a post-purchase email flow set up

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What’s considered ‘good’ when it comes to E-Commerce ad performance?

Firstly, you might simply be asking this because you want to know how your results compare to other E-Commerce brands.  To answer this I’d give you some hard data.  If your brand is tracking at greater than 1.78 ROAS on Facebook then you are doing better than most E-Commerce brands, based on a set of

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3 Tips To Get Your eCommerce Ad Costs Down

⭐ GREAT CREATIVE:  If your ads stand out in the newsfeed, and are super relevant to your target audience, this leads to a great click-thru-rate (CTR). Meta then rewards you with cheaper CPMs (cost-per-impressions)! ⭐ BROADEN YOUR TARGETING:  Go for big 10% lookalikes stacked together or large, broad interest audiences. ⭐ BROADEN YOUR PLACEMENTS:  The

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BENEFITS OF COMBINED MARKETING

Combined marketing, also known as multi-channel or omnipresent marketing, can be described as blending a variety of communication channels into one unified strategy with the goal of gaining customers and increasing LTV.  What makes this approach so effective is that it allows brands and performance agencies alike to reach many different audiences simultaneously across multiple

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Why Us?

Digital marketing agency owner and strategist. I help scale e-commerce businesses to 7 figures and beyond with #facebook #adwords #tiktok #emailmarketing backed with powerful data and creative.My agency provides, ethical, predictable, advertising services, delivered by a team of experts. To do this we have developed a unique system that combines the art of storytelling with

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Copywriting tips

If you’re a small to medium business and have just dipped your toe into the online world of digital marketing, you’re probably wondering which channel gets you better ROI (Return on Investment): email marketing OR social media marketing?  The truth is, you should be investing in both. Building your email list and your social media following shouldn’t

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Digital Marketing Hacks to Drive Traffic and Sales

If you’re a small to medium business and have just dipped your toe into the online world of digital marketing, you’re probably wondering which channel gets you better ROI (Return on Investment): email marketing OR social media marketing?  The truth is, you should be investing in both. Building your email list and your social media following shouldn’t

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Have You Heard About Facebook/Apple’s Big News?

If you’re a small to medium business and have just dipped your toe into the online world of digital marketing, you’re probably wondering which channel gets you better ROI (Return on Investment): email marketing OR social media marketing?  The truth is, you should be investing in both. Building your email list and your social media following shouldn’t

Have You Heard About Facebook/Apple’s Big News? Read More »