Data & Analytics - Connected Culture

WE DON’T GUESS, WE MEASURE WHAT MATTERS.

Our data and analytics approach is built to give business leaders clarity, not confusion. Whether it’s tracking performance across GA4, Klaviyo, Meta or PMax, or cleaning up broken attribution, we turn raw numbers into strategic actions that fuel smarter decisions and scalable growth. This is marketing data with a commercial lens.

FREQUENTLY ASKED questions

WHAT PLATFORMS DOES CONNECTED CULTURE WORK WITH WHEN IT COMES TO ANALYTICS?

We work across GA4, Google Ads, Klaviyo, Meta, TikTok, Shopify and more. If it connects to growth, we track it.

DOES CONNECTED CULTURE OFFER CUSTOM DASHBOARDS?

Absolutely. We design clear, strategic dashboards that separate the signal from the noise so your team (and your CFO) can see what matters.

HOW DOES CONNECTED CULTURE DEFINE SUCCESS IN A CAMPAIGN?

Success isn’t impressions, it’s impact. We measure based on your business goals: ROAS, AOV, LTV, CAC, and profitability.

WHAT HAPPENS IF MY CURRENT TRACKING SETUP IS A MESS?

We roll up our sleeves and fix it, working alongside your dev team. From broken pixels to missing events, we’ll get your data ecosystem running smoothly again.

CAN CONNECTED CULTURE HELP ME BETTER UNDERSTAND MY CUSTOMER JOURNEY?

We map customer behaviour and channel performance so you can make informed, proactive decisions instead of reactive ones.

DOES CONNECTED CULTURE INTEGRATE TOOLS LIKE TRIPLE WHALE?

Yes. We work with advanced attribution platforms, such as Wicked Reports and Triple Whale, to provide deeper insight into what’s driving true ROI.

HOW DOES CONNECTED CULTURE USE DATA TO IMPROVE A CREATIVE OR AD STRATEGY?

Every decision copy, targeting, budget is informed by real insights. This means fewer guesses and more results.

CAN CONNECTED CULTURE WORK ALONGSIDE MY INTERNAL MARKETING OR OPS TEAM?

100%. We often act as a strategic overlay or data partner, integrating with your workflows and enhancing your internal reporting.