Case study:

Introduction

Papaya is a premium furniture and homewares brand known for its curated, natural designs. With a focus on elevating everyday spaces, Papaya partnered with us to push revenue growth while lifting AOV across all digital channels.

Challenge

One of the key challenges in this project was maintaining Papaya’s premium brand identity while scaling performance marketing across multiple channels. Striking the right balance between visually rich, lifestyle-focused creative and conversion-optimised messaging required careful testing and iteration.

Strategy

We implemented a full-funnel strategy that combined performance-driven Google and Meta ads with Klaviyo email flows and campaigns. Our creative direction featured lifestyle-centric ad content and educational email sequences that drove engagement and repeat purchases.

Our Results

+40%
Revenue YoY

8
ROAS

+23%
PPC Revenue YoY

+9%
Online Revenue YoY

+13%
AOV YoY

+40%
Revenue YoY

8
ROAS

+13%
AOV YoY

+23%
PPC Revenue YoY

+9%
Online Revenue YoY

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