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How to Make Your Social Media and Email Marketing Work Together

If you’re a small to medium business and have just dipped your toe into the online world of digital marketing, you’re probably wondering which channel gets you better ROI (Return on Investment): email marketing OR social media marketing?  The truth is, you should be...

Take Your Facebook and Instagram Ads to the Next Level

Use headlines in your imagesPut the most important message on your graphics. It takes it from being just a pretty image to telling a bigger story. Make sure you do this on Instagram and Stories.  Ask questions The best way to grab your readers’ attention is to hook...

5 Ways to Keep Staff Happy

5 Ways to Keep Staff Happy

It is a truth universally acknowledged that the happier your employees, the more successful your company. If your employees love their jobs and the workplace, they are engaged workers who are more innovative and are less likely to jump ship. A recent article by the...

Local Search and Actions

Local Search and Actions

Did you know that 88% of people who conduct a local search on their smartphone will visit a related store within a week? Amazing, right? To make good use of this information, Google started local actions conversions in 2018 to help advertisers better understand...

Ways to Repurpose Your Old Content for Social Media

Ways to Repurpose Your Old Content for Social Media

The main goal for marketers in the digital advertising world is to capture the attention of their target audience and bring them effortlessly into the sales funnel. One of the most effective ways of doing this is by offering your audience stellar and engaging online...

5 Critical Elements Your Homepage Needs

5 Critical Elements Your Homepage Needs

Are you considering a website redesign for your business? Are you wondering how to generate more leads from your website? Let’s start at the very beginning with your homepage. Serving as your company’s virtual front door, this page is the first thing people seeand...