Use headlines in your images
Put the most important message on your graphics. It takes it from being just a pretty image to telling a bigger story. Make sure you do this on Instagram and Stories.
The best way to grab your readers’ attention is to hook them in with a question – or three. If they nod in assent to the question or want to learn more, you’ve got their attention. Questions make a connection – it shows you’re concerned and reaching out to the reader.
Be clear about your purpose
Let’s face it, we’re all busy being busy. If you’re not clear about what you’re trying to say or sell in your ad, you’ve lost your customers’ attention. Your offer, your services, terms and conditions, etc. all need to be stated up front.
Go bold with graphics
How do you get people to stop scrolling through their feed and take notice of your ad? You need good graphics that are eye-catching and on brand. This needs to be followed with clear, concise copy.
Save your templates
A time-saving tip is to make templates so that you don’t have to do everything from scratch for every single ad. Make sure you save your templates and then customise them. This will save you so much time.