Never underestimate the power of digital marketing as it can play a huge role in defining the success of your business. However, you may not know where to start…so we’ve put together the top tips that will help you make sense of the digital world.
⭐️ Keyword research and website optimisations
Keep the focus on optimising your website with the use of SEO keywords, and phrases, as this is one of the most effective methods to ensure your page is ranked favourable by Google, and your business shows up when potential customers are searching for products you sell.
⭐️ Blog, Blog, Blog.
Creating a blog that has information that not just provides value to your customers but also nurtures potential customers into customers. Blogs that answer possible questions your costumes may have, or tips on how to make the most of your product, go a long way in helping your business.
⭐️ Use Video content
Nothing sells like visuals. Create short video content that shows your customers everything they need to know about your product. Display the features, and the purposes, and show them the best ways in which they can use your products.
⭐️ A/B Test Landing Pages
Creating variations of your landing pages can help you test variables to garner which one gets the highest conversion rates. Let the pages run for a while, at least a month to ensure you are getting accurate results.
⭐️ Remarket like there’s no tomorrow
Running remarketing campaigns is a good way to nurture your audience, and keep your business at the forefront of their attention. Use all the platforms you have access to, whether it’s through emails or social media.
⭐️ Workflows work
Thoughtful workflows that offer new subscribers discounts, information and works to foster a genuine connection with your audience. Make them feel included and loved, do not focus just on selling, create loyalty that lasts.
⭐️ Collection Ads on Facebook and Instagram
Collection ads are one of the best types of advertising that you can run on Facebook and/or Instagram. The ads appear as one large image on the top, and four smaller images underneath. When someone clicks on the ad, they will be able to view each ad in its entirety, and will also be able to go directly to the website. These ads reduce the number of steps the consumer needs to take before a purchase.
⭐️ Pinterest Rich Pins
Rich pins is a step up from the regular pins available on Pinterest. The rich pin ads pricing, your business name, a product description and a button linking to the website. Use this nifty feature to step up your marketing strategies.
⭐️ Add Augmented Reality
Augmented reality gives potential customers a true idea of exactly what the product will look like in a three dimensional space. Customers will be able to picture the size and dimension of the products in their houses and check the compatibility before making a purchase.
⭐️ Run a Social Contest
Contests are an effective way and foolproof way to gain more followers in your target audience. Make sure your contests include CTA’s and prompts that motivate your current followers to share and invite others to your socials.
⭐️ Offer Discounts
People love discounts, and offering them one, for signing up to your emails, always goes a long way in not just having them sign up for your newsletters but also to keep them coming back to your website.
⭐️ Clear Product Descriptions
Make sure your product descriptions are precise and accurate. This is your chance to sell your products, add the physical attributes of the products, and make sure to include dimension, weight, colour, and care instructions. Your product descriptions should give your customers a very detailed and clear picture of what your product offers and why they need it.
⭐️ Social Proof Helps
Reviews are evidence that validates your business, social proof works to cement trustworthiness. When a potential customer reads the positive experiences of people who are happy with your products, this builds up their confidence to make a purchase.
⭐️ Chatbots to the rescue
Chatbots are extremely helpful when it comes to answering commonly asked questions, such as shipping options, return policies etc. Your goal as a business owner should be to streamline the process of converting a lead into a sale as seamlessly as possible.
⭐️ The power of guest blogging
Liaise with influencers or businesses that are adjacent to your niche and use the opportunity to tap into their audiences by guest blogging. This will get the right people to your website and help introduce your products to them in an organic way.
If you keep these simple tips in mind, you are bound to generate more success for your business and expand your reach. Remember each step counts.
