DIGITAL MARKETING
ICON BY DESIGN
Connected Culture, a leading marketing and branding agency, has driven growth and success for Icon by Design, an Australian family-owned furniture business. With their extensive knowledge and experience in digital marketing, Connected Culture’s team of marketing experts have helped Icon by Design significantly increase online traffic, foot traffic and conversions, expand their product offerings, and build a thriving, connected brand through omnichannel marketing strategies. As a trusted partner, Connected Culture is integral to Icon By Design’s advisory board, collaborating closely to grow markets and achieve ongoing success.
Icon By Design specialises in crafting affordable, beautifully designed, and sustainably sourced solid timber furniture inspired by Scandinavian, Mid Century, and Nordic designs. Their extensive product range includes tables, chairs, storage furniture, bedroom furniture, living room furniture, home office furniture, and dining room furniture. Customers can shop for these exclusive pieces online and at their retail stores in Melbourne and Sydney.
+200%
Increased Average Order Value
2.4K
Average Order Value
24x
Average ROI
+68K
Leads
$7.6M
Revenue Generated
+200%
Increased Average Order Value
$2.4K
Average Order Value
24x
Average ROI
+68K
Leads
$7.6M
Email Revenue Past 12 Months
5000%
Increase Total Annual Revenue From Email and Social Media Ads
“Amazing company to work with. A business associate recommended Connected Culture. Elzanne has an in-depth understanding of marketing and branding and delivers strategy-driven outcomes through detailed execution. She is a member of our advisory team and an invaluable contributor. Our team works with Connected Culture genuinely collaboratively.”
David L, CEO, Icon By Design
THE CHALLENGES
Before partnering with Connected Culture, Icon by Design faced challenges in generating substantial returns on their marketing investments. Their social media ads lacked effectiveness, their AdWords strategy needed to be more optimised, and their email marketing programme needed expansion. These shortcomings hindered the company’s growth potential and limited its ability to reach its target audience effectively.
THE SOLUTIONS
Connected Culture stepped in to help Icon by Design refine its existing marketing campaigns, reconfigure shopping ads, and create advanced retargeting audiences. We designed a complete email marketing plan with automations, flows, and campaigns to utilise their database of 26,000. Our team lifted their Facebook ad account ROAS from an average of 6 to a consistent monthly ROAS of 27-37.
Connected Culture introduced an integrated automated sales generation email engine, which in the last 12 months, generated an average ROI of 58x. We added 5,900 leads with a value of $182,000, and increased 30 days email marketing revenue to $410,000. The total annual revenue from email marketing and social media advertising grew by a total of 5,000%.
Within just one month of collaboration, Connected Culture increased Icon by Design’s return on ad spend to over 19x after deploying top-of-the-funnel strategies. By the eighth month, we had successfully increased sales volume by 200% and average order value to $2,400.
Connected Culture’s expertise and commitment to collaboration have proven invaluable to Icon By Design’s growth and success. As a trusted partner, Connected Culture works closely with Icon by Design to explore new markets, expand product offerings, and build a connected brand through effective omnichannel marketing strategies.
