DIGITAL STRATEGY
GLICKS FURNITURE
Glicks Furniture is a family-owned business located in Sydney. They have been providing quality designer and replica furniture to Sydneysiders and most of Australia since 1969. Since their establishment, they have been dedicated to offering exceptional service to match their high-end designs.
+41.15%
Higher Traffic
+73%
More Transactions
+140%
Higher Revenue
+50%
Higher AOV
+21%
Higher Conversion Rate
+41.15%
Higher Traffic
+73%
More Transactions
+140%
Higher Revenue
+50%
Higher AOV
+21%
Higher Conversion Rate
$100K
Revenue Generated
"Connected Culture is the best in the business. These guys are fantastic, they go above and beyond expectations. They care for everything to make your business successful. Thanks, guys"
GIORA G, GLICKS FURNITURE
THE CHALLENGES
Glicks Furniture faced a significant challenge from the end of 2021 to the beginning of 2022 when they had to relocate their warehouse, which had been their operating base for the past 30 years. As a family business with a customer base built on loyal returning customers and primarily focused on retail, this relocation posed a significant threat to their revenue stream.
The goal was to increase business revenue and expand the brand’s online presence to support year-on-year growth and reduce the reliance on the retail store. Despite the rising operating costs and increased competition within the furniture industry coupled with declining demand due to post-COVID consumption trends and rising inflation.
THE SOLUTIONS
Connected Culture and Glicks Furniture implemented an omnichannel marketing strategy across various media channels to increase year-on-year (YoY) revenue in December 2022. Despite the challenging economic landscape in 2022, we successfully assisted the business in achieving a remarkable 140% increase in online revenue.
Meta advertising played a critical role in expanding the top of the funnel, which resulted in a steady influx of new customers who either converted from the ads or were added to the business’ CRM (Klaviyo) to be nurtured further through targeted email and SMS marketing campaigns and flows.
The Criteo channel focused mainly on remarketing to users that showed strong buying intent and had already visited the website to browse products. Furthermore, the combined efforts of Meta and CRM marketing channels supported the audiences gathered through Google ads and facilitated communication regarding the brand’s new warehouse location.
