MEDICAL DIGITAL MARKETING
Egg of the universe
Egg of the Universe is Sydney’s first integrated yoga studio and wholefoods cafe. Weaving together ancient wisdom and modern science along with celebration and light-heartedness they have created centres that inspire and celebrate community and the best of holistic living. We played a part in their journey as they approached Connected Culture to build and launch a new lead-generating funnel for their online live-streaming yoga platform. Working as a strategic marketing partner, we introduced their entire marketing team to project management and online marketing tools. This allows our teams to work together on strategies to increase the efficiency of their content marketing efforts.
100%
More Streamlined Marketing System
+5000%
Page Engagement & Website Traffic Increase in 3 months
24.5K
People Reached in One Month of 2022
17.98%
CTR on Google Ads
417
Monthly Landing Page Views from Facebook
100%
More Streamlined Marketing System
+5000%
Page Engagement & Website Traffic Increase in 3 months
24,560
People Reached in One Month of 2022
17.98%
CTR on Google Ads
417
Monthly Landing Page Views from Facebook
Launched
Brand New Lead Funnel
THE CHALLENGES
Organise and integrate multiple software applications to create marketing automations and optimising the customer journey. As a digital strategy partner we knew that we are in this partnership to guide and help our client towards the best practice marketing management system, while working to generate leads for their business.
THE SOLUTIONS
We developed a comprehensive strategy focused on harnessing the power of video content and compelling storytelling to captivate their desired target audience for their online yoga platform. We meticulously collaborated with their marketing team to refine and optimise their digital marketing initiatives. Firstly, we pioneered a top-of-funnel campaign utilising the widespread reach of social media Instagram and Facebook. Concurrently, we executed a robust local campaign via Google Adwords, designed to retarget potential leads and maximise conversion rates. These efforts ensured that our content was placed directly in front of our intended audience, increasing chances of engagement and interaction.
Next, we crafted an engaging welcome email sequence to foster customer loyalty and drive sign-ups for the video classes. This sequence was personalised and immersive, offering users a taste of what to expect from the platform.
One of our significant innovations was the segmentation of the existing database. This step enabled us to customise content and email marketing strategies based on user preferences and behaviours, resulting in a more relevant and appealing user experience.
By infusing best practices into content creation and email marketing campaigns, we saw a notable boost in brand awareness. This was further amplified through targeted social media advertising, which gave potential customers a vibrant, enticing picture of the brand.
Finally, we developed a dual-pronged approach: crafting a lead funnel tailored explicitly for their online yoga product alongside a B2B strategy targeting corporate wellness. This holistic approach ensured that Connected Culture effectively reached individual customers and corporate entities, thus broadening their market reach and impact.
This allowed us to curate a new lead funnel for their online yoga product and a B2B strategy aimed at corporate wellness.
