EMAIL & SMS MARKETING
B2C Furniture
We introduced social media advertising beyond the basic boost a post. Together with a complete e-commerce email marketing program with flows, automations and campaigns, we segmented their databases and introduced best practice and marketing integration across email and social media marketing.
$382K
6 months Revenue From Email Marketing
+2.4K
New Leads in 6 Months
15-30
Consistent Monthly ROAS
518.9K
Impressions on Pinterest
$176K
Average Monthly Purchase Conversion Value
$382K
6 months Revenue From Email Marketing
+2.4K
New Leads in 6 Months
15-30
Consistent Monthly ROAS
518.9K
Impressions on Pinterest
$176K
Average Monthly Purchase Conversion Value
27.35
Black Friday ROAS
“Before working with Connected Culture, we were heavily focused on Google Ads and understood how to leverage marketing on that platform, however we really lacked the knowledge and creative capability that is essential for social. We knew we needed to ramp up our brand awareness game and Connected Culture were the right team to help us to do so. Since joining forces our campaigns are punchy and attractive, our social following is growing daily and we are seeing a steady increase to our revenue attributed to email and social campaigns. Both our businesses strive on a similar ethos and I absolutely love working with the team of strong-minded and strong-willed women!”
Stacy c, B2C Furniture
THE CHALLENGES
Introduce best practice in email marketing and social media advertising. Utilise and segment database correctly, as well as introduce effective retargeting strategies.
To improve their existing content, both visual creative and copy.
THE SOLUTIONS
We implemented a comprehensive email marketing program and introduced a new revenue stream. Just the welcome series has generated $182k. We improved their current social media advertising campaign structures, refreshed copy and creative which resulted in a consistent monthly ROAS of 15-30.
