Case study:

FROM SCRATCH TO STANDOUT - HOW UNVEIL BUILT A COMPLIANT, SCALABLE AESTHETIC BRAND

Introduction

Unveil is a luxury aesthetic clinic offering advanced skin, body, and injectable treatments. Entering a competitive and tightly regulated industry, Unveil needed a brand that inspired trust, a website that converted, and a marketing system that delivered real ROI, all while remaining fully compliant with AHPRA advertising guidelines.

Industry:

Cosmetic& Aesthetic Medicine

Services:

Web Build | Content | Email | Strategy

Challenge

Building a new brand in the cosmetic and aesthetic space meant navigating intense competition and strict AHPRA advertising regulations. The challenge was twofold: develop a high-performing marketing system that drove bookings and brand awareness, while ensuring every piece of content – from service descriptions to email campaigns – remained fully compliant.

Strategy

Connected Culture partnered with Unveil from day one to build a marketing foundation that would scale: Website Build: We designed and developed a sleek, high-converting website aligned with AHPRA compliance, optimised for search and mobile performance.

Compliant Content:

All service pages, treatment descriptions, and FAQS were carefully written to meet regulatory standards without compromising brand voice or appeal.

Email Marketing:

We created core Klaviyo flows including Welcome, Post-Consultation, Booking Reminders, Abandoned Consultation, and Monthly Promotions, designed to drive rebooking and nurture new inquiries.

Marketing Strategy:

From positioning to content pillars and campaign sequencing, we crafted a full-funnel strategy focused on generating high-quality leads and building long-term brand equity.

Our Results

AHPRA-compliant marketing Built from the Ground Up
0 %
Built from the ground up with 100% AHPRA-compliant marketing
Web
Email Open Rates
40-60%
Set the foundation for Unveil’s ongoing growth across digital, SEO, and content channels
SEO
AHPRA-compliant marketing Built from the Ground Up
0 %
Built from the ground up with 100% AHPRA-compliant marketing
Web
Email Open Rates
40-60 %
Set the foundation for Unveil’s ongoing growth across digital, SEO, and content channels
SEO

Testimonials

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