Case study:

Ted’s Camera Stores Achieved +244% ROAS with Connected Culture

How a performance-first Meta Ads strategy transformed a national retailer’s digital results

Introduction

Ted’s Cameras is a well-known photography retailer with decades of industry presence. The brand sought to improve its eCommerce sales and digital footprint through omnichannel advertising and advanced audience targeting.

Industry:

Electronics/Photography

Services:

Meta Ads | Google Ads | Email + SMS

The Challenge

Retail success, but digital underperformance.

Despite being a large and established national retailer, Ted’s Cameras was under-utilising Meta Ads and not achieving the efficiency needed to scale profitably.

Challenges:

Under-utilising digital advertising despite strong growth potential.
An underdeveloped Meta Ads strategy.
Lack of structured creative strategy to lift engagement.
Stagnant performance with inefficient spend allocation.

Goals:

Scale both online and in-store revenue.
Develop a cross-channel digital strategy with Meta Ads as a core growth driver.
Build a closer, more collaborative working model with their agency partner.
Establish a creative strategy to improve digital performance and drive higher engagement.

Our Approach

Blending automation with performance-led Meta Ads strategy.

Full-Funnel Meta Strategy:
- Prospecting (New Customer Acquisition): Expanded Advantage+ Shopping and broad targeting to scale reach.
- Purchase Phase (High-Intent Audiences): Optimised dynamic catalogue campaigns to convert engaged shoppers.
- Retention: Sustained customer engagement with always-on, proven creatives.
Creative Strategy: Structured testing and rollout of creative assets to consistently improve CTR.
Performance Optimisation: Sharpened audience segmentation and refined delivery to improve CPC and ROAS.
Efficiency-First Budgeting: Reallocated spend into high-performing campaigns for maximum return.

Our Results

The results speak for themselves.

Metric	Aug 2024	Aug 2025	YoY Improvement
ROAS	35.93	123.71	+244%
CTR	1.38%	3.12%	+126%

Outcome: In just one year, Ted’s Cameras more than tripled its Meta Ads efficiency. ROAS grew by +244% while CTR nearly doubled, proving that stronger creative strategy and campaign optimisation directly drove higher engagement and record returns.

Key Insights

What Retail Brands Can Learn from Meta Ads:

Long-term growth is possible — within 12 months, Ted’s tripled ROAS while cutting CPC by 31%.
Creative strategy drives engagement — CTR lifted from 1.38% → 3.12% YoY, proving content resonance improves efficiency.
Efficiency compounds results — lower CPC + higher CTR = stronger purchase funnel outcomes.
A performance-first Meta strategy works — clear structure across acquisition, purchase phase, and retention generated record results.

Testimonials

As a new business, Connected Culture was instrumental in executing a successful launch. Elzanne and her team are extremely dedicated, and the knowledge and expertise they brought to our business was invaluable. I'd definitely recommend Connected Culture for anyone wanting an invested agency partnership - they definitely walk the walk, not just talk the talk!

We are very pleased with the work of the Connected Culture team. They take the time to truly understand our goals and offer personalized solutions that have been able to drive results. Elzanne and Daniella are always happy to offer advice while we are learning these new avenues of digital marketing.

Elzanne and her team of amazing superstars at Connected Culture have, in a very short space of time, developed and executed the entire digital marketing strategy for our newly launched business. To add to their credit, this was all done amongst a tight budget and with limited resources (and during the COVID-19 crisis!).

Amazing company to work with. Connected Culture was recommended by a business associate. Elzanne has an in-depth understanding of marketing and branding and how to deliver outcomes driven by strategy through to detailed execution. She is a member of our advisory team and an invaluable contributor. Our team works with Connected Culture on a truly collaborative basis.

Connected Culture has been great to work with. They have helped our business considerably, shifting from predominately a retail business into e-commerce. Their approach to digital marketing has been impressive and their strategy, analytics and use of data have been incredible. It's an added bonus that all of their team are legends to work with too!

Connected Culture are amazing. These people go above and beyond to help your business grow. My business is an ecommerce Furniture business that is only 12 months old. When I first met Elzanne from Connected Culture I told her that I am after transparency and honesty as I was previously burnt by another Digital Agency who took my money and did no work. Elzanne and her team picked up the pieces and put all the right things in place and were very honest and transparent and explained everything to me about the next steps to help achieve our goals and help my business grow. These people really care about your business and I highly recommend Connected Culture.

Ready to scale your Meta Ads performance?

Connected Culture partners with leading retailers — including Ted’s Cameras, Glicks Furniture, Luxo Living, Papaya, and L3 Home — to deliver measurable growth across Meta, Google, TikTok, and SEO.