Case study:
$251K IN 3 MONTHS WITH ROAS OF 33: THE EVENT CAMPAIGN THAT CHANGED 41 YEARS OF TRADITION
Introduction
The Non-Surgical Symposium (NSS) had never run a paid advertising campaign in its 41-year history. The challenge was to launch and optimise digital campaigns that sold event tickets affordably while growing long-term leads.
Industry:
Medical Conference & Event
Services:
Meta Ads | Email | Video Content Strategy
Challenge
NSS’s legacy meant there was hesitation around changing traditional marketing approaches, and we had to build trust while introducing new strategies. Additionally, selling high-ticket event registrations required precise audience segmentation and messaging that balanced authority with excitement, all within a tight three-month window.
Strategy
We built and executed a digital campaign from scratch, using video ads, lead magnets, and email flows to drive urgency and excitement. Audiences were segmented by specialty and behaviour, with custom creative to match.
Our Results
Revenue in 3 Months
$
0
K
ROAS
0
New Leads
0
Meta Engagements
0
Clicks From Social
0
Video Views
0
Revenue in 3 Months
$
0
K
ROAS
0
New Leads
0
Meta Engagements
0
Clicks From Social
0
Video Views
0
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