IconByDesign is a direct-to-consumer high-end furniture retailer offering Scandinavian-inspired pieces. With a strong brand identity already in place, the goal was to improve revenue efficiency while significantly increasing AOV.
Furniture
Meta Ads | Google Ads | Email + SMS | Pinterest Ads | Tiktok Ads



With already high-quality products and a clear identity, the challenge was making each customer worth more. We focused on increasing AOV without sacrificing ROAS, introducing high-impact creative across TikTok and Meta while refining purchase pathways with Klaviyo.
We delivered a multi-platform paid media strategy that emphasised visual storytelling and user-generated content on TikTok and Meta, alongside robust Google Shopping performance. Email and SMS were refined to support product discovery and cart recovery.