Case study:

AOV SOARS BY 317%: PREMIUM FURNITURE BRAND GROWTH WITHOUT SACRIFICING ROAS

Introduction

IconByDesign is a direct-to-consumer high-end furniture retailer offering Scandinavian-inspired pieces. With a strong brand identity already in place, the goal was to improve revenue efficiency while significantly increasing AOV.

Industry:

Furniture

Services:

Meta Ads | Google Ads | Email + SMS | Pinterest Ads | Tiktok Ads

Challenge

With already high-quality products and a clear identity, the challenge was making each customer worth more. We focused on increasing AOV without sacrificing ROAS, introducing high-impact creative across TikTok and Meta while refining purchase pathways with Klaviyo.

Strategy

We delivered a multi-platform paid media strategy that emphasised visual storytelling and user-generated content on TikTok and Meta, alongside robust Google Shopping performance. Email and SMS were refined to support product discovery and cart recovery.

Our Results

Revenue YoY
+ 0 %
ROAS
0
AOV YoY
+ 0 %
PPC Revenue YoY
+ 0 %
Revenue YoY
+ 0 %
ROAS
0
AOV YoY
+ 0 %
PPC Revenue YoY
+ 0 %

Testimonials

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