Case study:

How Glicks Furniture Achieved 405% Revenue Growth with Connected Culture

How Connected Culture Transformed Furniture Advertising with Meta Ads — Driving 405% Revenue Growth in a Traditionally Seasonal Market

Introduction

Glicks is a family-owned retailer delivering premium and replica furniture. In a highly competitive market, Glicks partnered with us to increase digital ad efficiency and build on its existing reputation.

Industry:

Furniture

Services:

Meta Ads | Google Ads | Email + SMS | Criteo Ads

The Challenge

Furniture is a high-consideration, high-ticket purchase. Customers often take 30–90 days before committing, and sales traditionally spike only around EOFY, Black Friday, and Boxing Day.

When Glicks Furniture partnered with Connected Culture, they faced three key hurdles:

Seasonal dependency → Sales were heavily skewed towards promotional periods.
Inefficient ROAS → Previous Meta spend wasn’t delivering sustainable results.
Growth plateau → Revenue outside peak months was stagnant, limiting scalability

Our brief was clear: prove furniture isn’t just a seasonal business and deliver profitable growth year-round.

The Solution

Connected Culture designed a hybrid Meta Ads strategy that balanced automation with control:

Hybrid Funnel + Advantage+ (ASC)

Combined TOF/MOF/BOF campaigns with Advantage+ Shopping Campaigns.
Ensured both always-on visibility and precision targeting.

Automation + Manual Optimisation

ASC scaled reach via Meta’s AI.
Funnel campaigns provided control for exclusions, testing, and creative iterations.

Dynamic Catalogue + Promotions

Catalog retargeting paired with urgency-led promos (e.g. Afterpay Day, Storewide Sales).
Encouraged both high-value purchases and quick conversions.

Creative Diversification

UGC video ads → social proof and trust.
Lifestyle imagery → inspiration.
Static promos → urgency.
Catalogues → consistency and conversions.

Agile Budgeting

Scaled spend during promotions.
Optimised for efficiency in quieter periods.

This blend of AI automation, funnel discipline, and creative diversity cracked the long-tail purchase journey and unlocked year-round growth.

Our Results

The results speak for themselves.

Metric	JULY 2025 VS AUG 2025 (MoM)	AUG 2024 VS AUG 2025 (YoY)
Purchases	+25% (35 vs 28)	+94%
Purchase Value / Revenue	+35% (A$58.1K vs A$43.1K) Purchase Value	+405% Revenue
ROAS / ROAS Efficiency	+21% (6.06 vs 5.0) ROAS	+301% ROAS Efficiency
CTR	+63% (2.86% vs 1.75%)	-
CPC	–6% (A$0.47 vs A$0.50)	-
Adds to Cart	-	+43%
ATC Conversion Value	-	+98%

Weekly Highlights

Record-breaking ROAS: 9.78x in the last week of August.

Afterpay Day Sale: 6x ROAS during promotional week.

Key Insights

Furniture isn’t seasonal → With the right strategy, August delivered the strongest ROAS YTD.
Efficiency drives scale → Revenue up +405% YoY, with spend up only +26%.
Automation + Testing = Growth → Advantage+ campaigns provided scale; funnel campaigns refined performance.
Creative mix is critical → UGC builds trust, lifestyle inspires, promos drive urgency, catalogues close sales.

Why It Matters

This case study proves that furniture retailers can achieve consistent, profitable growth all year — not just during peak sales.

For retailers like Glicks Furniture, Meta Ads aren’t just for seasonal promotions. With the right strategy, structure, and creative mix, they become a scalable growth engine.

Testimonials

As a new business, Connected Culture was instrumental in executing a successful launch. Elzanne and her team are extremely dedicated, and the knowledge and expertise they brought to our business was invaluable. I'd definitely recommend Connected Culture for anyone wanting an invested agency partnership - they definitely walk the walk, not just talk the talk!

We are very pleased with the work of the Connected Culture team. They take the time to truly understand our goals and offer personalized solutions that have been able to drive results. Elzanne and Daniella are always happy to offer advice while we are learning these new avenues of digital marketing.

Elzanne and her team of amazing superstars at Connected Culture have, in a very short space of time, developed and executed the entire digital marketing strategy for our newly launched business. To add to their credit, this was all done amongst a tight budget and with limited resources (and during the COVID-19 crisis!).

Amazing company to work with. Connected Culture was recommended by a business associate. Elzanne has an in-depth understanding of marketing and branding and how to deliver outcomes driven by strategy through to detailed execution. She is a member of our advisory team and an invaluable contributor. Our team works with Connected Culture on a truly collaborative basis.

Connected Culture has been great to work with. They have helped our business considerably, shifting from predominately a retail business into e-commerce. Their approach to digital marketing has been impressive and their strategy, analytics and use of data have been incredible. It's an added bonus that all of their team are legends to work with too!

Connected Culture are amazing. These people go above and beyond to help your business grow. My business is an ecommerce Furniture business that is only 12 months old. When I first met Elzanne from Connected Culture I told her that I am after transparency and honesty as I was previously burnt by another Digital Agency who took my money and did no work. Elzanne and her team picked up the pieces and put all the right things in place and were very honest and transparent and explained everything to me about the next steps to help achieve our goals and help my business grow. These people really care about your business and I highly recommend Connected Culture.

Want to turn your furniture or homewares brand into a year-round growth story?

Partner with Connected Culture — the digital agency that understands long-tail, high-ticket retail.