We introduced social media advertising beyond the basic boost a post.
Together with a complete e-commerce email marketing program with flows, automations and campaigns and segmented their database. Introduced best practice and marketing integration across email and social media marketing.
The Game Plan
Introduce best practice in email marketing and social media advertising. Utilise and segment database correctly, as well as introduce effective retargeting strategies.
To improve their existing content, both visual creative and copy.
We implemented a comprehensive email marketing program and introduced a new revenue stream. Just the welcome series has generated $182k.
We improved their current social media advertising campaign structures, refreshed copy and creative which resulted in a consistent monthly ROAS of 15-30.