Customers get to know what B2C Furniture is and what the brand stands for
Artwork to convey B2C Furniture’s brand message from the website homepage
Long term goal is for B2C Furniture’s ‘chair’ logo to automatically register to customers as B2C Furniture
Define the core values
Develop a tagline
Identify and develop archetypes
Create engaging content
Hardwood substance. Modern style.
The Everyman and the Innocent to flow across all marketing channels.
Colour palette is combination of light and deep tones reflected throughout the website and marketing.
2 Branding Slides
2. Direct from Manufacturer (B2C Business 2 Consumer)
Integrity, Respect, Responsibility Care, Connection