Google’s New Search Feature is Live
Connected Culture
Navigating Privacy Updates: Google Consent Mode, Facebook Conversion API, and Enhanced Conversion Tracking
In today’s digital landscape, privacy concerns are at the forefront of users’ minds, prompting major players like Google and Facebook to roll out significant updates to address these issues. As marketers, it’s crucial to delve into the details of these updates to understand their implications fully and take appropriate actions. Google’s Response: Consent Mode and […]
Understanding Email Spams
Strengthen your sender reputation and improve your deliverability
Have You Claimed Your Threads Handle Yet?
Threads & Your Business Meta released Threads on the Google Play and App Store on July 5 and reported 30 million sign ups within the first sixteen hours! And 100 million in the first 5 days! Threads, an Instagram app, is a microblogging platform released to (allegedly) compete directly with Twitter. As a companion app, a […]
The Impact of iOS 17 on Advertisers and the Need for 3rd Party Tracking Platforms
Apple recently announced iOS 17, a significant update introducing enhanced security measures and greater user anonymity. While this is undoubtedly a positive step for user privacy, it presents challenges for advertisers relying heavily on customer tracking to deliver personalised and targeted advertising content. In this article, we will explore the implications of iOS 17 on […]
Navigating the New Cosmetic Surgery Advertising Guidelines: Ensuring Compliance in the Digital Marketing Era
If you are a plastic surgeon or the owner of an aesthetic practice in Australia, it is crucial to stay informed about the new guidelines and restrictions proposed by the government that came into effect at the start of July 2023. These new Australian Health Practitioner Regulation Agency (AHPRA) guidelines have significant implications for your […]
Success is in the Preparation
After the seemingly endless last two years of pandemic, lockdowns and restrictions galore, 2022 has gone by so quickly. Can you believe that Black Friday and Cyber Monday are nearly upon us? Let’s talk about what can make both of these online events a success. Sure, you can make a few social media ads a […]
Increase your eCommerce store sales with these 4 changes!
1: Price Comparison & Reviews: ⭐76% of consumers search for better prices online first and read reviews before they make a purchase (online and instore). Takeaways:Product reviews are more important now than ever so if you don’t have them featured, it’s time to start. Make sure you also have a post-purchase email flow set up […]
What’s considered ‘good’ when it comes to E-Commerce ad performance?
Firstly, you might simply be asking this because you want to know how your results compare to other E-Commerce brands. To answer this I’d give you some hard data. If your brand is tracking at greater than 1.78 ROAS on Facebook then you are doing better than most E-Commerce brands, based on a set of […]
3 Tips To Get Your eCommerce Ad Costs Down
⭐ GREAT CREATIVE: If your ads stand out in the newsfeed, and are super relevant to your target audience, this leads to a great click-thru-rate (CTR). Meta then rewards you with cheaper CPMs (cost-per-impressions)! ⭐ BROADEN YOUR TARGETING: Go for big 10% lookalikes stacked together or large, broad interest audiences. ⭐ BROADEN YOUR PLACEMENTS: The […]