As the Content Editor for Connected Culture, I get to ideate, strategise and write copy for a wide variety of clients – beauty, lifestyle, furniture and everything in between. The copy I create goes towards email marketing, blogs, websites, paid ads and social posts and no two days are ever the same as I juggle content planning and copywriting with client meetings and photoshoots. I get a buzz when my content marketing campaigns resonate with my target audience and generate sales and leads, driving real performance and results that help our clients achieve their digital marketing goals.
To unwind, I go on bush walks with friends, listen to podcasts and bake, bake, bake!
University of Mumbai
Bachelor of Arts (BA), English Literature (British and Commonwealth)
1994 – 1998