Serving as your company’s virtual front door, this page is the first thing people seeand draws in the bulk of your website’s traffic. However, despite its prominence, many businesses struggle to optimise< it properly. You homepage should be designed to serve different audiences from different origins. You need to incorporate elements that attract traffic, educate visitors and invite conversions.
Here are 5 critical elements every homepage must have:
A website needs to tell visitors – upfront – what the business has to offer. That’s where your headline comes in. It may only be a few words, but it’s one of the most important pieces of copy on your website. Keep the headline clear but compelling.
Your sub-headline should supplement the headline by offering a brief description of what you do
The goal of your homepage is to compel visitors to dig deeper into your website and move them further down the funnel. Include 2-3 strong calls-to-action (CTAs) >that get users to make the next move. Make sure to place them in spots that are easily visible and ensure that the CTA buttons themselves stand out. They need to be optimised for mobile phones so that visitors can easily tap the button with their finger without accidently clicking on something else.
Examples: “Sign up”, “Book an appointment”, or “Learn more”.
4) Explain Why
Explain to your visitors why what you do matters. Prospective clients/customers want to know about your goods/services and how they will benefit from using them. Use easy-to-understand language that’s insightful – but never too long or boring.
5) Social Proof
Happy clients and their positive testimonials and reviews are just what your website’s homepage need! This social proof adds credibility and shows that customers trust you and recommend your business. Make sure that you include a few of your best customer reviews and case studies, including their name, title, business name and even a photo, if possible.