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July 2022

3 Tips To Get Your eCommerce Ad Costs Down

Leave a Comment / Marketing Strategy /

⭐ GREAT CREATIVE:  If your ads stand out in the newsfeed, and are super relevant to your target audience, this leads to a great click-thru-rate (CTR). Meta then rewards you with cheaper CPMs (cost-per-impressions)! ⭐ BROADEN YOUR TARGETING:  Go for big 10% lookalikes stacked together or large, broad interest audiences. ⭐ BROADEN YOUR PLACEMENTS:  The […]

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LTV (Lifetime Value) – Why It Is The Most Important Marketing Metric

Leave a Comment / Marketing Strategy /

LTV or your CLTV (Customer Lifetime Value) is the most important metric for any eCommerce business. The reason for this is that it gives a good indication of a brand’s current and future health.  Internally we always say that the repeat customer rate (which is of course a big part of the customer lifetime value)

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